From: FAIRWAY MARKET Contact: DKC Public Relations & Integrated Marketing

Bruce Bobbins / 212 981 5190 Susan Graziano/ 212 981 5130 Gary Baronofsky/ 212 981 5140

FOR RELEASE: JANUARY 21 2012 For immediate release

FAIRWAY’S ONLINE MARKETPLACE IS HERE!

LEGENDARY FAIRWAY MARKET FINE FOODS ARE NOW AVAILABLE NATIONWIDE

ALL THE INCREDIBLE HAND-SELECTED, HIGHEST QUALITY COFFEES, OLIVE OILS, PASTA, VINEGAR, SAUCES, AND OTHER SPECIALTY FOODSTUFFS NOW AVAILABLE VIA THE NEW ECOMMERCE SITE.

(New York, NY – January17, 2012) Fairway Market, the iconic New York supermarket, renowned for the finest specialty, organic and traditional foods from around the world, offers nearly 400 products on its newly launched ecommerce site www.fairwaymarket.com/marketplace.

For those who shop regularly in Fairway, or those who do not live near any of the nine locations but yearn for their favorite items, or anyone who just loves the unparalleled selection of foodstuffs at competitive prices, this marketplace is the perfect shopping site all year around.

“We are always being asked about selling our products online so former New Yorkers as well as others across the country who know of us can enjoy their favorite olive oils, sauces, jams, coffee and so many other foods that are exclusive to Fairway,” said Howie Glickberg, CEO of Fairway whose grandfather founded the company more than 80 years ago. “We are thrilled that our ecommerce program will make it possible for everyone to enjoy the best of the best that has helped make Fairway so unique.”

The lineup of products available includes:

Fairway Exclusive Imported Barrel Olive Oils The full line of Fairway Premises-Roasted Coffee in four

grind options Fairway Private Label Items – honey, jam, maple syrup,

spices, vinegar, pasta sauces, antipasti, BBQ sauce European Specialty Imports – honey, sea salt, cured fish,

tapenades and spreads, artisanal vinegars and olive oils, French mustard, Italian pasta

Gift Baskets In-Store Gift Cards

For product and shipping information go to: http://www.fairwaymarket.com/marketplace