02.tourism in asia and the pacific

8/9/2019 02.Tourism in Asia and the Pacific

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International Visitor Arrivals, by Region(in millions, 2000-2009)

SOURCE: UN WORLD TOURISM ORGANIZATON

Average Growth Per Year 00-09

Global: 2.87%Asia and Pacific: 5.76%

Change 2008-200

9Global: -4.24%Europe: -5.60%

Americas: - 4.70%Asia and Pacific: -1.68%


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The global recovery has evolved better than expected,with activity recovering at varying speeds tepidly in

many advanced economies but solidly in most emerging

and developing economies Among advancedeconomies, the United States is of to a better start thanEurope and Japan. Among emerging and developing

economies, emerging Asia is in the lead.

- International Monetary Fund (April 2010)


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Average Real GDP Growth (%) in Asia, 201011

Overall, the rate of economicrecovery has been better thanexpected, though at differentspeeds for different countries.

Nevertheless, there still is a

lot of uncertainty in the short-to mid-term.

The Greek/euro crisis Political unrest in Bangkok

The new US offensive inAfghanistan

etc.


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...unlike previous major crises such as 9/11 and SARS, thecurrent downturn does not impact so much on the desire to

travel... Though certainly not immune to economic woes,

tourism has so far resisted the economic downturnbetter than other economic sectors, such as

construction, real estate, or car manufacturing.

- UN World Tourism Organization


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Asia-Pacific Region has

been fairly resilientGreater proportion of intra-regional tourists

less dependent on long-haul travelers from

Europe and North America.

Growth in regional low-cost carriers has boosted

travel to neighboring countries

Rise of China, India, Korea, and Russia as keyinternational tourism source markets

Easing of border restrictions around the region


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Asia and the Pacific as a Tourism Region

Increasing affluence

within region;growing

Entry of China, India& Russia as sourcemarkets

Easing of borderrestrictions

DRIVERS OF GROWTH INDICATORS

7.3% annual growthrate projected toyear 2020;

Global share to risefrom 15% in 1995 to25% by 2020

Increasing intra-regional traffic


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International Tourism.

Back to growth in 2010

SOURCE: UN WORLD TOURISM ORGANIZATON


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Asia-Pacific is the Fastest GrowingTourism Region in the World


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Regional Shares of Global Tourism (1950-2009)

SOURCE: UN World Tourism Organizaton and OECD

Asia-Pacific share has been rising.1950 = 0.8% of total

2009 = 20.6% of total


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Over the long-term, intraregional travel in Asia & thePacific is expected to continue to grow...

as will DOMESTIC tourism by Asian residents.


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International Tourism 2009/10 forecast

2009 Forecast 2010

World -4% 3% to 4%

Europe -6% 1% to 3%

Asia & the Pacific -2% 5% to 7%

Americas -5% 2% to 4%

Africa +5% 4% to 7%

Middle East -6% 5% to 9%


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Profile of the new tourist

Independent

experienced

technology oriented

demanding = Value for money (quality inproducts and service / to deliver what ispromised)

more active (complementary activities)

and willing to learn from other cultures

taking shorter but more frequentvacations throughout the year

environmentally and socially sensitive


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DESTINATIONTOURISTS

ACCESS

Increasing volumesof tourists

Changing profiles oftourists

Access interms of

transport,

information,and borders

New types ofattractions and

destinations

Destinationmanagement

New Challenges for Tourism in the 21st Century

More governments, development agencies, and NGOs are

recognizing the potentials (and risks) of tourism for economic

growth, sustainable resource use, and equitable social development.


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Thank you very much.

02.tourism in asia and the pacific

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