MICE in Asia and the Pacific

6th UNWTO/PATA Forum on Tourism Trends and Outlook

Guilin, China October 2012

Gary Grimmer, CEO - GainingEdge

0

1000

2000

3000

4000

5000

6000

6.5%

9.4%

9.0%

5.5%

Europe

North America

Asia/Pacific

1.4%

Africa

South America

Other

7.7%

CAGR*

Source: ICCA (2012) * CAGR: Compound Annual Growth Rate

Asia is leading the world’s growth in numbers of international conventions occurring

Key Convention Business Drivers

Globalization

More Asian meetings

Relevance

Global leadership and expertise

New R&D

Technical tours

Science Education Mining Health Agriculture Trade

Biomedical Sciences

Banking and Finance

Environment & Water Technology

Aerospace ICT and Digital

Media

China has grown in market share of international

conventions coming to Asia

International Conventions in Asia Pacific (2001-201)

Cairo 25.8%

Source: ICCA 2011

2011

1,879 international conventions were

held in Asia Pacific in 2011 (19%)

Mainland China had 302 conventions

for a 16% share of Asia Pacific held

meetings.

China is now the top performing nation

0

50

100

150

200

250

300

350

01 02 03 04 05 06 07 8 9 10 11

Japan

Australia

China

Korea

0

200

400

600

800

1000

1200

1400

1600

1800

2000

20

01

20

03

20

05

20

07

20

09

20

11

Japan 12%

China 16%

Australia 11%

Korea 11%

Singapore 8%

Malaysia 7%

Thailand 5%

India 6%

Other 17%

Chinese Taipei 7%

0

20

40

60

80

100

120

140

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Source: ICCA Statistics, 2012

Singapore and the Next 10 Cities in Asia

7

International Conventions Singapore

Beijing

Seoul

Chinese Taipei

Kuala Lumpur

Hong Kong

Shanghai

Bangkok

Melbourne

Sydney

Tokyo

Why is

Singapore the Number 1 Convention

City in Asia?

Singapore Case Study

Singapore’s Product: Trade & Intellectual Engagement

Location / Air Access

Convention Facilities

Service

Convention Bureau

Singapore Case Study

Singapore’s Key Strategies: Reinvention

Strengthening its association connections

Establishing headquarters

Industry training

Well funded bidding office

Ambassador program

Subvention

Comprehensive destination management

Strong Convention branding

Whole of government approach

They Want to Work with Convention Bureaus

Client Expectations

One stop shop

Impartial advice

Destination Information and Support

Coordinating Bids

Liaison with Government

Non-Commercial / Independent / Unbiased

Making it Easy to Buy

MICE Focused Collaboration &

Partnerships

Global o Federations - CIC / JMIC

o Industry associations - ICCA / SITE / DMAI

Regional o ICCA Asia Pacific

o AACVB

o AFECA

National o Convention bureaus

o Convention & Exhibition Industry Associations

o Australia – BECA / ICCA Australia / MEA

Local o Convention bureaus

Capacity Building for MICE

National MICE Strategies

Infrastructure and product development

Industry capabilities

Strategic goals

Industry organisation

Market approach

Dedicated resources

Bid factory

Engagement with supplier community

Engagement with trade, professional, medical,

educational and scientific communities

Thank You