1. RADIO POINTSTHE WAY TO THE WEB (BELGIUM)N. Van HelshoechtD. Soetens

2. Search captures trendsFinalSuper Cup Champions LeagueEl Clsico 3. The study - Background Search captures trends in a very granular way This enables Google to analysethe impact of advertising on search 4. The study - BackgroundRMB joined the research to cover the full Belgian spectrum to refine and validate the methodology 5. The study 26 brands analysed (2010) 64 waves of campaign More than 300 spots 6. The study Internal data Search limited to brand name & site-URL Impact on Google.be> Both FR & NLBrand name 7. Radio Ad boost 8. Main results 9. Mention the URLDoubleadboost 10. Sonic branding works Better effectiveness 11. Length is not everything 12. CaseInvestment (EUR)80% increase % clicks vs. avg Radio+Press 55% increaseA combination that works! Eric Werbrouck, general manager Berlitz Benelux 13. Radio also makes your brand popular online