Into the Big Data Future with Watson AnalyticsBig Data & Analytics Days

2

Base: 129 big data users

“To what extent is your firm's Big Data initiative integrated with other BI technologies like reporting, data mining, and predictive modelling?”

Source: Forrsights BI/Big Data Survey, Q3 2012

Big Data is most commonly coordinated within an overall BI strategy and recently related technology has received a noteworthy percentage of BI spending budget

“In 2012, approximately what percentage of your firm's BI spending will go to the following technologies?”

Capability %

Big Data Related 56

a. Data warehouse 22

b. Information governance 13

c. Data integration for BI 13

d. Big Data related purchases/projects 8

Analytics Related 43

a. Reporting, dashboards, and visualization

24

b. Advanced analytics 9

c. Cloud BI apps 5

d. Mobile BI applications 5

Other 1

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Watson’s Modular Architecture

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Our work and personal lives have blurred

The world is changing…

It’s an “always-on” world

A Do-It-Yourself mentality now prevails

We expect all technology to deliver a consumer-like

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We expect technology to deliver immediate access

to everything

We expect to get answers to harder and harder

questions, yet quickly, simply and on our own

Traditional tools fail to address the challenge

Data Scientists Needed

Specialists with significant expertise

are needed to derive useful

insights

Significant Time to Insight

Ad-hoc insights processes are

highly manual, time and resource

intensive

Predetermined Reports

Questions are determined before exploring the data, with limited access

to follow-on questioning

What is the solution?

Democratize Insight

Automated data handling with

sophisticated yet accessible analytics for every business

user

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Self-service business analytics

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Explore New Possibilities

Guided discovery to reveal

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From the awareness of data to immediate actionable insight

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Visual, simple and intuitive

Simply type in a question and get

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INSIGHTContext

Automatically presents related facts and insights to guide

discovery

insight

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You and your business data

I have a question…..

System smarts helps the user to…

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and gut feel…

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models…

I’ve got the answer. I know

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…and ”shapes” it…

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9

IBM Watson Analytics

Business Users Business Analysts Data Scientists IT

Self-service analytics for business users and experts alike

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Empowering the business for success

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Employee Retention

Helpdesk Case

Analysis

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Finance HRITMarketing OperationsSales

Examples

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Natural language dialogue

Cloud-based agility

Data discovery

Quick start intuitive interface

Mobile-ready

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Unified analytics experience

Visual storytelling

Intelligent automation

Data access and

refinement

Report and dashboard creation

Integrated social

business

Guided analytic

discovery

IBM Watson Analytics

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