04 enterprenuer hazem - power of strategic innovation - creative stage
TRANSCRIPT
The Discovery Process
Creating stage
Establishing the right
environment
Collecting the necessary
Creating stage
Entrepreneur’s Workshop Powered By SIFE Session 3
No judgment while brain storming
Any thing is possible
Don’t look to the nearest choice, look to the future of your company
1.Establishing the right Environment.
Main rules
The discovery process :Creating phase
Entrepreneur’s Workshop Powered By SIFE Session 3
Discovery Team
1. Creative
2. Collaborative
3. Entrepreneurial
1.Establishing the right Environment.
The discovery process :Creating phase
Entrepreneur’s Workshop Powered By SIFE Session 3
The discovery process :Creating phase
1.Establishing the right Environment.
1.1 Creative
Divergent Phase Convergent Phase
Idea beginning
Idea SelectionOpportunity DevelopmentOpportunity ranking
Entrepreneur’s Workshop Powered By SIFE Session 3
Opportunities seen from all point of views
The clay remains malleable until it is fired in the kiln
Say “I would like to build on that idea…..”
The discovery process :Creating phase
1.Establishing the right Environment.
1.2 Collaborative
Entrepreneur’s Workshop Powered By SIFE Session 3
Future opportunities.
Business plan implementation ……..DREAM IT
Fresh prospective … customers, Sci-Fi writer or retired venture capitalist.
Sense of Humor is needed to Visual and verbal images
The discovery process :Creating phase
1.3 Entrepreneurial
1.Establishing the right Environment.
Entrepreneur’s Workshop Powered By SIFE Session 3
1. List of Insights.
2. Opportunities format
3. Evaluation criteria
The discovery process :Creating phase
2. Collecting the necessary tools
Tools
Entrepreneur’s Workshop Powered By SIFE Session 3
The discovery process :Creating phase
2. Collecting the necessary tools
2.1 List Of Insight
1. New insight of customers, Market or business model
2. Sorting steps 3C’s
3. Potential value
Entrepreneur’s Workshop Powered By SIFE Session 3
The discovery process :Creating phase
2. Collecting the necessary tools
2.1 List Of InsightHigh Potential
Low Potential
High 3CLow 3C
Most PromisingInsight
Entrepreneur’s Workshop Powered By SIFE Session 3
Creation of new business concept
Standardization of the opportunity
Affection of the industry on the description of a business
The discovery process :Creating phase
2. Collecting the necessary tools
2.2 Opportunity Format
1. Code Name, Key insight
2. Description of opportunity
3. Key benefits to customer
4. Important elements of the opportunity
5. Competitive advantages
6. Resources required
7. Additional information
The discovery process :Creating phase
2. Collecting the necessary tools
2.2 Opportunity Format
Entrepreneur’s Workshop Powered By SIFE Session 3
NOTES:
You should keep the point in the format less than 10 point
Each idea should be developed individually or 2 by 2 in small groups
Don’t work with idea to fit your company abilities but fit the customer needs
The discovery process :Creating phase
2. Collecting the necessary tools
2.2 Opportunity Format
Entrepreneur’s Workshop Powered By SIFE Session 3
Time to Market
Revenue potential
Leverages a particular core competence in house technology or brand profile
Unique in the market
Will provide a proprietary advantages
The discovery process :Creating phase
2. Collecting the necessary tools
2.3 Rough Evaluation criteria
Entrepreneur’s Workshop Powered By SIFE Session 3
Advantage
Disadvantages
Innovation Vs. Feasibility
The discovery process :Creating phase
2. Collecting the necessary tools
2.3 Rough Evaluation criteria
Entrepreneur’s Workshop Powered By SIFE Session 3
Filling up the funnel with ideas “customer service”
Rapid fire brainstorming of ideas “6 hr at most”
The discovery process :Creating phase
3. The Creative process
3.1 Divergent Phase
Entrepreneur’s Workshop Powered By SIFE Session 3
1. Select the most promising beginning ideas
2. Develop those ideas into concepts or opportunities
3. Rank-order the opportunities
The discovery process :Creating phase
3. The Creative process
3.2 Convergent Phase
Entrepreneur’s Workshop Powered By SIFE Session 3