04/24/2013

4/22/2014

2014 YTD At A Glance 2

188%0

100

200

300

400

500

600

207

596

YTD 2013YTD 2014

Increase vs PY

Summer Citrus10%

White Rasp-berry19%

Daily10%Orange

Mango16%Tangerine

Dream17%

Super-Fruit In-fusion17%

Blood Orange Passion

12%

Alliance Energy Brand Mix

Summer CitrusWhite RaspberryDailyOrange MangoTangerine DreamSuperFruit InfusionBlood Orange Passion

Alliance Energy Cases

we are… 33

a line of great tasting drinks with a purpose-to enhance your daily life

4products that deliver

cutting edge research in efficacy

and flavors

premium ingredients

dosages provento work

•no artificial colors or Flavors

• source the purest and superior form of key ingredients

• rigorous testing in all points in the supply chain to ensure 100% purity.

•optimal dosage levels of key ingredients proven by clinical trials

•carefully selected and qualified (by recognized experts) key ingredients to drive functional benefits.

• research and partnerships with top neuro-cognitive and nutrition research centers and universities.

•unprecedented clinical trials on specific SKUs (BLISS and SONIC)

• leading flavor research experts to optimize each SKU

all only 35 calories per bottle

neuro core consumer-the energetic achiever

2013 Simmons Research * % of frequent neuro® users: Simmons Research 2013

relatively large amount of disposable income

how she shops•heavy users of natural food, & convenience stores

•over index on the highest level of grocery expenditures

•often make spur of the moment purchases

•highly attuned to promotional offers, in-store displays, and at-shelf messaging

•enjoy trying new brands

18-34 years old

engaged leader in life-including among her peers

tech-savvy, and on-trend with innovation

common sense approach to

health

primarily female

once she tries the product, she tends to buy

when people try the product and see that it works, they become fans

BrandTrial/

Purchase Conv Rank

Vitamin Water 1

Neuro Beverages 2

Vita Coco 3

Muscle Milk 4

Red Bull 5

Zico 6

Fuze Defensify 7

Monster 8

Marley's Mellow Mood 9

RockStar 10

Full Throttle 11

Skinny Water 12neuro brand study, may 2013N = 1774 functional beverage consumers

sampling& events

influencer marketing

socialmedia/content

targetedadvertising

publicrelations

in-store

marketing: 360° engagement around our core consumerwe activate across multiple platforms with brand touch-points all teaching the functional benefit

2014 trimester 1: SLEEP

8

1,000’s of SLEEP trials

field marketing

social media content

targeted advertising

public relations

in-store

trimester I has been focused on driving SLEEP trial

2014 trimester 2: drive trial across the portfolio

9

over 1 million

consumers sampled

field marketing

social media content

targeted advertising

public relations

in-store

trimester 2 takes the successes from SLEEP and extends them to the entire neuro line-up

2014 trimester 2: retail execution

10

in-store buy-get offer drives trial and 2 multiple high margin rings

• buy any neuro receive any neuro free trial driving offer

• hi-visibility of in-demand product for 18-34 year old females

• 10-case stacker driving strong revenue and margin

• static clings and danglers to drive increased revenue and consumer awareness on-shelf

11

standards 12

core standards engineered to drive profitability in warm and cold sets

summary & next steps

Clarify pricing (wholesale and retail)

Turnpike pricing?

Features?

Maintain rack merchandising program through Trimester 2

Coupon distribution to all stores with racks

Plan-o-gram expansion into all stores

Schedule next meeting

13

142014 SMALL FORMAT Promotional Frequency/Pricing

Calendar-$18.00/case, Max SRP: 2/$5 plus 4 month long feature events at $17.50/case, MSRP: 2/$4

*Wholesale Months EDLP Discount EDLP Net Units / Case Unit Cost MSRP Penny Profit Margin

$22.50 8 $4.50 $18.00 12 $1.50 $2.49 $0.99 40%

$22.50 4 $5.00 $17.50 12 $1.44 $2.00 $0.56 28%

Alliance Energy 2014 Pricing & Promo Calendar

2014 JanuaryFebruar

yMarch April May June July August Sept. Oct Nov. Dec.

Suggested Retail

2/$4 2/$42/$5 2/$5 2/$5 2/$5 2/$4 2/$4 2/$5 2/$5 2/$5 2/$5

EDLP $17.50 $17.50 $18.00 $18.00 $18.00 $18.00 $17.50 $17.50 $18.00

$18.00

$18.00 $18.00