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CBS Corporation

CBS Companies – Simon & Schuster, Outdoor, Radio, Showtime…

No Medical Director – work with all stakeholders– PBM, Health Plan, NCQA, NYBGH, HAF…

16,000 active benefit eligible employees

55,000 retirees

57% male, average age is 41

Medical contributions are based on salary tier

Trend is an issue

Time is the biggest obstacle

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Goals, Challenges & Opportunities

#1 Goal: Create a Culture of Health at CBS Short-term goal: Create program awareness Long-term goal: Reduce health risk prevalence and medical cost

trend Challenges

– Employees think they are in good health: 96% of participants say they are in good, very good or excellent health (50% are overweight, 10% smoke…)

– Different cultures among companies– Wellness was a new arena for CBS– Strict budget & resource allocation

Opportunities– Providing employees with the opportunity to learn more about their health– Senior leadership supporting the effort, and investing in employees

through this program

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Engagement Strategy

Incentive strategy– 10% discount

Biometrics strategy– Onsite screenings at time of Health Assessment

Vendor integration initiatives

Leverage and optimize existing resources and relationships – Pharmaceutical Companies

Communications strategy– Communicate through all available channels

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Healthy Partnership Program

Launched Fall, 2007: – Annual Health Assessment

– Telephonic lifestyle coaching

– Onsite health fairs with biometric screenings

January, 2008: – Launch of CBS Online Benefits Portal

– Single sign on

– Design communications based on first health assessment results

– Now have data necessary to “sell” expansion of the program

“Great job…now how do we reach everyone?”

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Healthy Partnership Program Expansion

Email / Web– Video Message– Webinars

Desk Drops– Health Fair in a Bag– Healthy Recipe Card

Mail– “You the Smart Patient”– Infant CPR kits – Healthy Pregnancy Program– Flu – key tags

CBS & You employee portal– Scavenger Hunt

Onsite – Health Fairs

• Expanded fairs each year reaching more locations and divisions• Information tables where we can’t do full health fairs

– Weight Watchers at work– Skin Cancer Screening– Seminars – colonoscopy, eldercare, dental health…

Local Events – mammography, prostate exams

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Video Message Demo

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Video Message Demo

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CBS & You: Engagement Results Maintained 55% or higher Health Assessment participation each year

since launch

161 participants quit smoking between 2007 and 2008 campaigns. Estimated savings on just medical costs would be $261,303 per year! (CDC)

89% of employees felt more positive about working at CBS because of these programs

Onsite screenings allowed for early detection: 1 participant with melanoma, 1 participant stage 1 breast cancer

Of those eligible for telephonic coaching and agreed to be contacted, 25% have enrolled into a program thus far*

– Weight, exercise and stress most popular *2010 program data

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CBS & You: Three-Year Cohort Results

2007 – 2009 health assessment data

Participants in cohort – 4,704

3% positive movement from “high/very high (5 or more risks) to low/moderate (<5 risks) risk category

Average # of risks per person decreased from 3.9 to 3.6

Positive risk movement in all risks areas except blood sugar & exercise

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CBS & You: Key Take-Aways

Understanding the culture of our organization, and realizing its potential impact on overall engagement of our population has been critical to our program’s success

Even if your budget allows for only a health assessment and minimal interventions, you can significantly impact the health status of your population by influencing your culture

Helping employees understand that their health is an organizational priority can drive personal health priorities

By weaving health into the fabric of the culture, risk can be managed much more successfully

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THE END