1 © 2008 citrix systems, inc. — all rights reserved citrix essentials for microsoft hyper-v...

1© 2008 Citrix Systems, Inc. — All rights reserved

Citrix Essentials for Microsoft Hyper-VSelling & Positioning StrategiesCitrix Essentials for Microsoft Hyper-VSelling & Positioning Strategies

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Contents

• Citrix Essentials: What's in it for you and your customer?

• What is Citrix Essentials™ for Microsoft® Hyper-V™?

• Key Customer Benefits

• Pricing, Sample Deal, Support

• Target Customer Scenarios

• Getting Started


What’s in it for the Customer?

• Cost effective virtualization solution

• Advanced virtualization management

• IT agility and resource efficiency


What’s in it for You (Citrix)?

• New revenue opportunities (Hyper-V)

• Better field engagement with Microsoft

• Upsell into XenDesktop environments


What’s in it for You (Microsoft)?

• Stronger VMware compete story

• Deeper storage integration

• Stronger VDI story


What’s in it for resellers?

• Increase Microsoft related revenue

• Sell more enterprise storage

• New services opportunities

• More virtualization choices for customers


Citrix Essentials for Hyper-V extends Windows Server 2008 Hyper-V and System Center

Citrix Essentials for Microsoft Hyper-V Advanced virtualization management for the virtual datacenter

7

Advanced storage

integration

Automated lab

management

Dynamic provisioning

services

Citrix Essentials for Hyper-V

Workflow orchestration


Microsoft & Citrix Server Virtualization

(link to video)


Customer Benefits

Get the most out of your storage

Roll out new server workloads with ease

Streamline test & development environments

Automate complex and script intensive operations


Target Environments and What to PositionServer farms• Terminal services/XenApp• VDI/XenDesktop• Web servers

Enterprise storage architectures• FC SANs• iSCSI

Dynamic provisioning services

Advanced storage integration (StorageLink)

Lab environments• Test servers• Development servers• Stage/Pre-producstion

Automated lab management

Datacenter automation• Remote disaster recovery• Server provisioning

Workflow orchestration & StorageLink


Essentials for Hyper-V Editions

Key Features Enterprise EditionPlatinum

Edition

Advanced Storage Integration with StorageLink

Dynamic Provisioning Services (need to clarify licensing)

Workflow Orchestration

Multi-Hypervisor Interoperability

Microsoft Management Support

Automated Lab Management

Price, Per Physical Server $ 1,500* $ 3,000*

* Quantity-based pricing available for 5x, 10x, 20x and 50x licenses


Microsoft + Citrix deliver advanced virtualization

Comparison Microsoft + Citrix VMware

High performance bare metal hypervisor 64-bit 32-bit

Unlimited servers, VMs, memory P P

Advanced features (high availability, shared storage, etc.) P P

Centralized multi-server management P P

Highly available management architecture P $$$

Advanced integration with storage arrays P (with Citrix) P

On-demand provisioning of server workloads P (with Citrix)

Simplified management of server workload images P (with Citrix)

Workflow orchestration P (with Citrix)

Lab management P (with Citrix) $1566 per CPU socket


Comparisons – 20 servers

Citrix Essentials for Hyper-V, Platinum Edition

Microsoft Hyper-V (available w/Windows Server 2008)

$60,000

VMware VI3 Enterprise(2 socket machines)

$143,760

vCenter Server Heartbeat

$62,680

System Center Enterprise Suite Virtual Center (2 licenses)$32,400

vCenter Lab Manager

VMware $238,840

$0

$30,000

Microsoft + Citrix: $90,000


$490,000

Sample Deal20 servers (x86, 2 CPU)

Windows Server 2008, Data Center Edition (w/Hyper-V)

Microsoft System Center Management Suite Enterprise

Citrix Essentials for Hyper-V

Storage networking

Maintenance, support, services

$100,000

$100,000

$30,000

$60,000

$100,000

$100,000


Support Options

Maintenance Option Description of Services Price

Citrix Essentials

• Business hours coverage• Two (2) named contacts • Up to five (5) incidents per year• Phone and web-based support• Coverage for a single geographic region

$1,500

Add-On Options

5 Incidents $1,500

10 Incidents $2,500

20 Incidents $4,000

Additional geographic region $500

Additional named contact $500

Notes:Technical support is also available through standard Citrix Preferred Support agreements


Customer ScenariosCustomer Scenarios


Get more out of your storage

• Target: IT Director – Systems/Storage

• Problems faced• Dozens of steps to configure storage for VMs• Requires coordination between server and storage groups• Can’t use intelligent storage services

• Benefits• Reduced storage use; fast VM deployment• One-click direct access to native storage services• Use any storage (NAS, DAS, SAN)• Works with Windows storage products• Single set of control points for storage access

StorageLink™

Full & Thin Provisioning

Clone Snap

Deduplicate


Cost effective Microsoft VDI XenDesktop Deployments

• Target: IT Director - Desktops

• Problems faced• Increased complexity of managing disparate images• Exploding storage costs for centralized desktop

images• Lack of lifecycle image management tools

• Benefits• The power of a single image• Instant provisioning of 1000s of images• Dramatic storage cost savings with dynamic

provisioning• Leverage existing storage features, infrastructure and

expertise


Roll out server workloads with ease

• Target: IT Director - Systems

• Problems faced• Exploding storage costs• Lack of image management tools• Lack of business charge back mechanisms• Unable to leverage existing storage infrastructure

• Benefits• Dynamically provision new server workloads• Fast response to server workload demands• Consolidated image catalog reduces storage needs• Supports streaming to XenServer and Hyper-V• Can stream Hyper-V to a bare metal machine


Dynamic Provisioning Services

Networkstorage

Provisioning Server

Silo One

Silo Two

Silo Three

1

3

2

• Consolidate multiple workloads a single, golden image

• Streams workloads to both physical and virtual servers

• Multi-hypervisor support

Streams to both virtual and physical servers – even diskless!


Silo One

Silo Two

Silo Three

Provisioning Server

Networkstorage

1

3

2

Dynamic Provisioning ServicesStreams to both virtual and physical servers – even diskless!

Use only single, golden images for each workload


Result: Up to 90% Storage Reduction

Without•Single image for every machine•Machines managed individually•Same problems, in a new location

With Dynamic Provisioning Services• Single OS image to store & maintain• Apps not installed; stored as single image, delivered

on demand and maintained centrally• Centrally managed profiles

Hypervisor

OS Images

App Images

Network StorageHypervisor

OS Image

App Images


Automated Lab Management

• Target: Development lab manager

• Problems Faced• Need for faster testing and development cycles• Testing requirements growing more complex• Infrastructure sprawl, wasted resources • Need to track, control and share resources

• Benefits• Automate set-up and tear-down• Faster time to develop, test, deploy• Centralize image libraries and ownership• Better quality and coverage of supported platforms

DevelopmentTest/QATrainingSupport


Automate complex and script intensive operations

• Problems faced• Manual tasks introduce delay and errors• Scripting requires time & expertise• Increasing IT demands

• Benefits• Automate repetitive tasks• Build out disaster recovery automation• Create services using Microsoft Powershell™ • Automatically provision new servers


How to Get Started

1. Contact your local Microsoft or Citrix counterpart.

2. Contact your local NetApp or Dell EqualLogic counterpart.

3. Find a mid or large size IT organization running, or considering, Hyper-V & SC

4. Qualify the customer: Consolidation project? Expanding automation benefits (efficiencies in rolling out servers) virtualizataion footprint for business continuity/disaster recovery? Lab environment?

5. Contact the customer

6. Contact your local Citrix representative


Get Educated with Citrix Essentials

Visit www.CitrixEducation.com for a completecourse and exam listing

#220 Comprehensive Technical Training

• Supported Components• Deployment scenarios /Architecture• In-depth details of key features (functionality,

communication, integration options)• Scalability Overview• Tips / Best Practices

#210 New Feature / Technical Overview

• Basic technical information• Product editions and specifications• Impact analysis on existing products• Early Release Programs• Competitive information

#230 Real-world Scenario Hands-on Training

• Hands-on labs• Templates/process required to execute POC• Self-contained virtual images

(if applicable)


Learn more about Citrix Essentials for Hyper-V• Advanced Storage Integration

• Automated Lab Management

• Dynamic Provisioning Services

Citrix Essentials for XenServer and Hyper-V demos• Advanced Storage Integration

• Automated Lab Management

• Dynamic Provisioning Services

http://tx.downloads.xensource.com/video/essentials/Video2.wmv



http://www.youtube.com/watch?v=Anb_ur9JsBc

http://www.youtube.com/watch?v=iAANopRgTMw

http://www.youtube.com/watch?v=25Zus8Reak8

1 © 2008 citrix systems, inc. — all rights reserved citrix essentials for microsoft hyper-v...

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