1 brand tool kit - little vitamin€¦ · typography colour palette example collateral 1.0 2.0 3.0...
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1 BRAND TOOL KIT
vi+aminlondon Brand Tool Kit
2 BRAND TOOL KIT
vi+aminlondon
LOGOTYPOGRAPHYCOLOUR PALETTEEXAMPLE COLLATERAL
1.02.03.04.0
CONTENT
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PRIMARY LOGOPRIMARY LOGO INVERTED
1.011.02
1.0 LOGO
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PRIMARY LOGO1.01
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PRIMARY LOGO INVERTED1.02
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PRINT TYPEFACEWEB TYPEFACE
2.012.02
2.0 TYPOGRAPHY
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PRIMARY TYPEFACE2.01
FUTURAABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”LATOABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”
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vi+aminlondon
WEB TYPEFACE2.02
MONTSERRATABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”LATOABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”
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vi+aminlondon
COLOUR PALETTE3.01
3.0 COLOUR
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COLOUR PALETTE3.01
GREY
ORANGE
WHITE
PRINTPANTONE
PANTONE 447 C
PRINTPANTONE
PANTONE 143 C
PRINTCMYK
C 69M 60Y 56K 66
PRINTCMYK
C 2M 34Y 86K 0
PRINTCMYK
C 0M 0Y 0K 0
SCREENRGB
R 51G 51B 51
SCREENRGB
R 246G 179B 50
SCREENRGB
R 255G 255B 255
WEBHEX WEBSAFE
333333
WEBHEX WEBSAFE
f6b332
WEBHEX WEBSAFE
ffffff
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BUSINESS CARDLOYALTY CARDPROMO FLYERTAKEAWAY MENU
4.014.024.034.04
4.0 COLLATERAL
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BUSINESS CARD4.01
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LOYALTY CARD4.02
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PROMO FLYER4.03
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TAKEAWAY MENU4.04
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