study of brand logo
TRANSCRIPT
PRESENTED BY :-
KULDEEP SING
BBA-VI A
Study of Different Brand Logos
If you see a logo and doing it job right you think of to company behind it , and this may tend you to stop and think over Meaning and the story behind it.
INTRODUCTION
Now discover the hidden message in the BRAND Logo………………………….
OBJECTIVES
1.REQUIREMENT OF THE LOGO
2.MEANING OF DIFFERENT BRAND LOGO
3.STORY BEHIND THE LOGO SELECTION
1. TOBLERONEOWNED :- MONDELEZ INTERNATIONAL, Inc.
H.Q:- BERN SWIZERLAND
ORIGIN:- SWISS CHOCOLATE BRAND
FOUNDER:- TOBLER- 1908
LOGO STORY……???
2. AMAZONINDUSTRY :- ONLINE RETALING
H.Q :- WASHINGTON U.S
FOUNDER :- JEFF BEZOS 1994
AMERICAN INTERNATIONAL ELECTRONIC COMMERCE COMPANY
LOGO STORY……???
3. Mercedes-Benz
LOGO STORY……???
INDUSTRY :- AUTOMOBILE
H.Q :- STUTTGART, GERMANY
FOUNDER :-KARL BENZ – 1926
LUXARY ………………………………..
4. Baskin Robbins
INDUSTRY :- ICE CREAM RETAIL PARLOR CHAIN
H.Q :- CANTON, MASS-A-CHU-SETS
FOUNDER :- BURT BAKSIN IRV ROBBINS - 1945
WORLD LARGET ICE CREAM CHAIN…….
LOGO STORY……???
5. L.GINDUSTRY :- ELECTRONICS, TELECOM, CHEMICALS.
H.Q :- SOUTH KOREA
FOUNDER :- KOO-IN-HWAI
LOGO STORY……???
FINDINGS1. MAKE IT ABLE TO GIVE RECOGNIZATION IN THE MARKET.
2. HELP TO ATTACH THE BRAND WITH SENTIMENTS OF THE CUSTOMER.
3. LOGO ARE MEANINGFUL AND TENDS TO DEFINE THE BRAND THEMSELVES
4. SETTING THE LOGO IS NOT A EASY TASK IT TENDE TO CONTAIN A WHOLE STUDY THE MARKET.
SUGGESTIONS
1. STORYTELLING.
2. SIMPILICITY.
3. POSITIONING.
4. UNIQUENESS.