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SG10T

Paul DenimarckSeptember 2011

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Contents

Product Line and the SG10 fitIntroduction TimelineSG10T configuration detailsCountry CertificationsValue Proposition and PositioningTarget AudienceKey CompetitionPricing Summary

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Intermec Scanner Range

SR30General Purpose

LightIndustrial

SR61 T SR61B

Industrial

Value Scanner

SF51

Build a more competitive product

range

SG10T Tethered(Oct 2011 announcement)

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SG10 Introduction Timeline

First Production units available for shipment August 25.Production general availability (PQA) on September 25.Public launch go live / addition to insider and public website on October 18.

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SG10 Entry Scanner

Simple, Affordable & Reliable

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Product Overview

SG10T-USB001 and SG10T-KBW001G - general purpose10 – entry classT – tetheredUSB – USB cable kitKBW – KB Wedge kit

Key characteristicsSimple, Affordable and Reliable

Source of differentiation1D solid state imager and one low price available to all

Roadmap No line extensions identified at this time.

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SG10 Product Profile

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Country Certifications

Region Country SG10

US / Canada Canada A

United States A

LATAM Argentina NtD

Brazil NtD

Chile NtD

Colombia NtD

Mexico A

Peru NtD

Uruguay NtD

Venezuela NtD

Costa Rica NtD

Caribbean NtD

Central Uruguay NtD

APAC Australia A

New Zealand A

China A¹

Hong Kong B

Indonesia NtD

Korea B

Malaysia NtD

Philippines NtD

Singapore B

Taiwan B

Thailand NtD

Vietnam NtD

Region Country SG10

EU / EFTA Austria A

Belgium A

Bulgaria A

Cyprus A

Czech Republic A

Denmark A

Estonia A

Finland A

France A

Germany A

Greece A

Hungary A

Iceland A

Ireland A

Italy A

Latvia A

Liechtenstein A

Lithuania A

Luxembourg A

Malta A

Netherlands A

Norway A

Poland A

Portugal A

Romania A

Slovakia A

Slovenia A

Spain A

Sweden A

Switzerland A

United Kingdom A

Region Country SG10

Other Countries India NtD

Israel NtD

Saudi Arabia NtD

South Africa B

Turkey NtD

Ukraine NtD

UAE NtD

LATAM Argentina NtD

Brazil NtD

Chile NtD

Colombia NtD

Mexico A

Peru NtD

Uruguay NtD

Venezuela NtD

Costa Rica NtD

Caribbean NtD

Central Uruguay NtD

APAC Australia A

New Zealand A

China A¹

Hong Kong B

Indonesia NtD

Korea B

Malaysia NtD

Philippines NtD

Singapore B

Taiwan B

Thailand NtD

Vietnam NtDA¹= can be exported, CQC not doneNtD = not neeed

A = at releaseB = Within 6 monthsX = Can be exported

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Value Proposition/Positioning Statement/Messaging Framework

Value Proposition: For price sensitive small to medium sized businesses who seek to quickly increase profitability, the SG10 is a general purpose HH barcode reader that enables businesses to achieve greater accuracy and efficiency in the areas of their business associated with the storage, movement, accounting and sales of their inventory and assets. Unlike lasers, the SG10 is based on solid state imaging technology that will provide better reliability all at a competitive price.Target Audience: Small to medium sized businessesPositioning Statement: Reliability and ease of use at an affordable price.

Simple Affordable Reliable

“Imagine if you had the power to manage your business in the palm of your hand.”

Ships as a kit with everything you need to get started—Out of the box ready

“When all you need to do is read a bar code, why pay more than you have to?”

Lowest priced model ever offered by Intermec

“Thousands of businesses have chosen Intermec data collection solutions for decades. Why not you?”

IN brand promise (rugged, reliable, trusted advisor

“When all you need to do is read a bar code, why purchase a complicated solution?”

EasySet functionality means scanner set up is as easy as scanning a barcode

“You’re losing money if you can’t track your assets. The SR10 is a simple, cost-effective solution.”

Low pricing includes scanner and cable; no additional expenses associated with accessories

“With the SR10, you don’t have to compromise reliability to get affordability.”

Legacy of building reliable, durable industrial products. Solid state linear imaging technology

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Target Audience

Target marketsGeneral Purpose scanning in retail and commercial apps

ApplicationsCounter / Desktop scanningIn store Retail – POS, Specialty countersCommercial services (office scanning) - Insurance / Law Firm document trackingAccess Control, Tool CribLibrary book check out and in

Buyer, influencer, end userBuyer - IT and or Purchasing managers (low value transaction)Influencer – Operations managers / end userEnd user preference key to acceptance

Market size, opportunity (70% mkt $ & 80% units)

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Major Competitive Scanners

Motorola LS1203 (corded 1D laser)

Honeywell 4145 Eclipse (corded 1D laser)

Datalogic QuickScan QD2300 (1D laser)

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Competitive Overview

Target Audience: Countertop General Purpose 1D Scanning

Scenario AreaCompetitive Status Rationale/

CommentsSG10THW 5145 Eclipse

Mot LS1203

DL QD2300

Imager based reliability X X XCompetition based on

moving beam laser technology

Lowest Acquisition price

X X X

Most attractive channel price vs Mot &

DL. Below HW if added to TR.

Best TCO X X X

Imager based reliability will require

fewer service calls and down time than lasers

Plug and play Kits = = = =

USB & KBW have become to std offer at this level with few to

no complicating scanner options.

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Pricing Strategy Summary

Introduce at a leading competitive price vs. existing laser based technologies. Best list and lowest price to drive volumes through DMARS.

Intermec Product

Suggested Price Change

Honeywell 5145 Eclipse USB or KBW kit

Motorola LS1203 KBW kit DataLogic QD2300 USB kit

Target Competitive Price Position

SG10 KitNPI List Price $140 / €108

Introduce with competitve leading price available to all resellers. No registration and no rebates. Drive volumes through DMARS.

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