1© copyright 2011 emc corporation. all rights reserved. cloud architect and data center architect...

1© Copyright 2011 EMC Corporation. All rights reserved.

Cloud Architect and Data Center Architect Starter Session

Intro to the VDC & Cloud Architect ClassWayne Pauley, EMC Corporation#CloudArchitect


Comprehensive Skills Roadmapfor the JourneyBuild/Evolve Planning and Design Skills

ClassicEnvironment

VirtualizedEnvironment

CloudEnvironment

• Require data center level storage infrastructure planning and design skills including virtualization

• Specializations will evolve to highly virtualized, cloud environments

• Design highly virtualized, cloud-ready environments

• Compute, storage, networking resource virtualization

• Build/evolve planning and design skills for virtualization with cloud considerations

• Build planning and design skills for IT as a Service

• Private and Hybrid Cloud

• Technology and business integration

• Rapidly evolving emerging technologies


(Enable) The Journey to the Private Cloud

Classic

Virtualized

Private Cloud

Storage Services Management

Information Storage Security

Information Availability

Storage Networking

Virtualized Infrastructure

IT as a Service

- Architect and Design Skills Training & Certifications – “Open” curriculum, technology concepts focused

Compute, Storage, Networking…

EM

CD

CA

EM

CC

AC

ross

Dom

ain

Clo

ud

Arc

hit

ect

sSto

rage D

om

ain

Arc

hit

ect

s


Virtualization and Cloud Infrastructure Design Team

Architects will lead the Journey to the Cloud …

Deliver virtualization and cloud designs based on business strategies encompassing all key technical domains (Compute, storage, networking, applications etc)

Systems Storage Backup and Recovery

Data Center

NetworkSecurity

IT-as-a-Service


Cloud Architects

Domain ArchitectsProvide the detailed designs for specific technical domain (e.g. storage and storage virtualization) to complement, expand, and complete the overall virtualization and cloud design


EMC Proven Professional Certification Tracks

*EMCCA Pre-req : EMCISA + skills equivalent to VCP and CCDA or similar certifications and 3+ yrs design experience ‘Open’ curriculum: technology concepts focused (with EMC/Partners examples), applicable to any vendor environments

Sto

rage A

dm

inis

trato

r (E

MC

SA

)

Pla

tform

Engin

eer

(EM

CPE

)

Imple

menta

tion E

ngin

eer

(EM

CIE

)

Tech

nolo

gy A

rchit

ect

(EM

CTA

)

Sto

rag

e S

erv

ice

Man

ag

em

en

t

Info

rmati

on

Sto

rag

e

Secu

rity

Info

rmati

on

Availab

ilit

y

Sto

rag

e N

etw

ork

ing

Cloud Architect(EMCCA)

Cloud Architect(EMCCA)

IT-as-a-Service

(ExpertCertification)

VirtualizedInfrastructur

e(Specialist

Certification)

Data Center Architect(EMCDCA)

Data Center Architect(EMCDCA)

EMCISA Certification : ‘Open’ curriculum on Information Storage and Management

Compute, Storage,

Networking*

Open curriculum

EMC Technology focused tracks

EMC Technology focused tracks


CertificationDefine Service Request

Service

IT and Business

Self-Service PortalService

CatalogCustomer

DecommissionService

Operations and

GovernancePerform Compliance

and Financial Mgt

ConfigurationManagement

SystemService

RequestManagement

Discovery andAutomated Provisioning


vStorage vComputeMgt Apps vConnectivity

Middleware &APIs

BusinessvApps

Physical Infrastructure


Where this Course Fits In

EMCCA Specialist – Virtualized Infrastructure

EMCCA Expert – IT-as-as-Service (Q3 ‘11)

Audience• Architects, designers, consultants

Goal• Impart knowledge and skills to design

VDC and Cloud infrastructures• ‘Teach how to fish”

Curriculum Strategy• ‘Open’ approach - focus on core concepts,

principals and technologies - rather than specific products

• To provide context, the course and certification exam will include EMC specific examples and case studies

Audience• Architects, designers, consultants

Goal• Ability to design Cloud-based IT service

solutions that drive impactful business transformations for enterprise and service provider organizations Structured portfolio of offerings Well-architected service catalog Operational and governance strategies

aligned to financial, security, management and performance.

Rapid on-demand service Reduced costs due to effective resource

pooling Metrics for metering and chargeback

capabilities


Agenda for the Full Course

Modules Labs

Day 1• Virtualized Data Center

and Cloud Introduction• VDC Architecture

Exploring VDC and Cloud Characteristics

Day 2• VDC Architecture (Cont’d)• Designing for Virtualized and Cloud

EnvironmentsExploring VDC Architecture Options

Day 3• Designing for Virtualized and Cloud

Environments (Cont’d) Plan and Design VDC Infrastructure

Day 4• Governance, Risk, and Compliance• Managing Virtualized Environments • Planning for Governance, Risk, and Compliance

• Planning Management Strategy

Day 5 • Cloud Services• Summary Planning for Cloud Services


The Big Switch

“We will probably see the spread of ‘computer utilities’ which like present electric and telephone utilities, will service individual homes and offices across the country”

Kleinrock, 1969

“Goodbye ‘World Wide Web.’ Hello ‘World Wide Computer’ ”

Carr, 2008


Advancements in Information Technology

Mini

Mainframe

Networked/Distributed Computing

PC/ Microprocessor

Next…Cloud Computing


Business Drivers and IT Challenges• “70% of the budget to keep IT running, 30% available to create

new value”

“…that needs to be inverted”

• Weeks of planning, justification, and deployment and then we’re stuck with it for 5 years – even if our needs change in a month…”

“…or we could just buy it as a service – right now”

• “Most of our legacy applications are stable and predictable”

“…we need to incrementally improve efficiency without disruption”

• “but, new, more dynamic and fluid approaches to IT must also be leveraged for new applications and changing legacy applications”

“…new, revolutionary IT models are essential as well”

Aging data centers

Globalization

Application explosion

Storage growth

Security

Cost of ownership

Acquisitions

Complexity

IT Challenges

Time to Market


20090.8

Zettabytes

Growingby a

Factor of 44

Source: IDC Digital Universe Study, sponsored by EMC, May 2010

202035.2 Zettabytes

Data is Growing Exponentially

• Shift towards user created, unstructured data changes storage needs – Secondary storage is the new

primary storage

• File-based storage raises major management issue– Online ingest of and access to large

volumes of content


Top Threats in the Cloud

• Abuse and nefarious use of Cloud computing• Insecure interface and APIs• Malicious insiders• Share technology issues• Data loss or leakage• Account or service hijacking• Unknown risk profile

• Loss of governance• Lock-in• Isolation failure• Compliance risks• Data protection• Insecure or incomplete data

deletion• Malicious insider


Why GRC & Security is Important

• Breach• Regulati

on• Other?

Consequences• Risk of fines for failed audits

TJX – total cost > $1b for breach

Heartland – estimated at more than $140m

• Compliance concerns stall virtualization and Cloud

• Audits time consuming and costly

• Concerns of identifying risk and proper valuation


Virtual Data Center Business Drivers & Benefits• Application level business continuity

– Simplify and improve disaster recovery process– Ensure important applications receive resources required to meet

business needs

• Improved productivity, operational flexibility, and increased availability– Optimize resources - consolidate of servers, storage, and fabrics– Reduce hardware, power, cooling and space requirements– Reallocate resources with no downtime– Quickly and easily provision new servers

• Secure desktops– Centralized management– Patch gold copies once, with automated roll-out


Benefits of Cloud

• IT provisioning in minutes instead of weeks• Application development, testing, and QA are flexible and self-

service enabled• Relocation from test and development to production is

predictable and seamless• Resources scale fluidly to meet growing or reduced need• Service level easily adjusted after the fact• Resources granularly metered to optimize utilization and cost

17

Virtualized Data Center and Cloud Introduction

IT has more time to focus on the strategic; the LOB has more time to focus on the business


VDC and Cloud Governance, Risk, and Compliance• Understand where your data is

and who “owns it”• Develop and implement end-

to-end information lifecycle management

• Tie corporate governance with IT governance

• Understand impact of regulations and laws (compliance) on your data

• Know what risks exist and how to mitigate

• Leverage standards and best practices to provide guidance and a foundation for decision making

Cloud Model

Security Control ModelCompliance

Model

Cloud Security Alliance Model

19© Copyright 2011 EMC Corporation. All rights reserved. Virtualized Data Center and Cloud Introduction

19

Myths

• Cloud is cheaper • Usage model does not matter • Cloud will do everything for you • Transformation of data center doesn’t change staffing

needs• Cloud reduces or removes risk


Service Models

20

Type Description Examples

Co-location (Colo)

• Power, pipe, ping, and physical security

• Customer owns HW/SW

• Navisite• Internap• ColoSpace

Managed Service(s) Provider

(MSP)

• Manages facets of IT systems• On-premise or off-premise

• mindShift Technologies• Appia Communications• ThePlanet.com

Cloud• Self-service Internet served

computing• Shared resources (multi-tenant)• Pay-for-what-you-use charge model

• IaaS - IBM Cloudburst, Amazon Web Services, Microsoft Azure

• PaaS – Google App Engine, Force.com, VMforce

• SaaS – Salesforce.com, NetSuite, Microsoft Office 365



Cloud Computing Definition

Deployment Models• Private Cloud• Public Cloud• Hybrid Cloud

Service Models• Software-as-a-Service

(SaaS)• Platform-as-a-Service

(PaaS)• Infrastructure-as-a-Service

(IaaS)

Cloud Tenets

http://csrc.nist.gov/publications/drafts/800-145/Draft-SP-800-145_Cloud-definition.pdf


Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in.

NIST

Rapid Elasticity

• Capacity can be scaled up, down, in, or out dynamically

• Scaling is immediate

• Licensing is also built to scale

• Underlying hardware can be anywhere geographically

Definition


Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts).

Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.

NIST

Measured Service

• Infrastructure operational costs incurred on a pay-per-use basis

• Contractual obligations tied to price tiering – No obligation has the highest

price

Definition


Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs).

NIST

Broad Network Access

• Network is essential to consume the service• Endpoints can be of any type:– Smartphone, tablet, notebook, laptop, desktop, server, other

applications

Definition


The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand.

NIST

Resource Pooling

Shared Resources• Infrastructure and services run on shared

physical devices (e.g., multi-tenant)

Definition


A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider.

NIST

On-Demand Self-Service

• On-Demand– Customers incur no infrastructure

capital costs and are charged an Operational Expense (OPEX)

– Workload forecasting unnecessary– Demand trends are predicted

managed by the provider– The underlying hardware may be

anywhere geographically

• Self-service– Resources directly/indirectly

reserved by the customer via a web based portal and appropriate APIs

Definition


Cloud Service Models

Sources: IDC 213197, 215504, 217579, 217945, 218252, 218938; Gartner 166525; the451Group

Service Model Description Examples

SaaS

Consumer can use the provider’s applications running on a Cloud infrastructure. The consumer does not manage or control the underlying Cloud infrastructure.

Mozy, Zimbra, Salesforce.com, Intuit, Microsoft, Google Apps, Concur, Zoho, Cisco Webex

PaaS

Consumer deploys on the Cloud infrastructure applications that they have created or purchased applications using programming languages and tools supported by the provider.

SpringSource, Google App Engine, Force.com, Windows Azure, Appistry, Engine Yard, Flexiscale, Bungee Connect, Longjump

IaaS

Consumer provisions processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications.

EMC, VMware, Cisco,Amazon Web Services,Terremark, Savvis, Rackspace,AT&T, Verizon Business, BT,IBM, HP, CSC

28© Copyright 2011 EMC Corporation. All rights reserved. 28

Examples of Cloud Eco-systems

• Microsoft– Components - Hyper-V & .NET– SaaS - Office 365– PaaS - Azure– IaaS - Azure

• Amazon Web Services (IaaS)– Elastic Compute Cloud (EC2)– CloudFront– SimpleDB– Simple Queue Service (SQS)– Simple Storage Service (S3)– Elastic Block Storage (EBS)

• Google Apps • SaaS - Gmail • SaaS - Docs• PaaS - Apps Marketplace• PaaS - Development

• IBM Cloud Burst• Enterprise (IaaS)

Terremark SAVVIS SunGard Rackspace


Cloud Deployment Models

29


Enterprise X Dedicated for

Enterprise X

Enterprise QEnterprise P

Cloud ServiceProvider

Cloud ServiceProvider


Evolution of IT Roles

Traditional roles still essential

New roles emerging: • Cloud Architect • Cloud Admin• Cloud Capacity Planner • IT Automation Engineer

Imperative: Business and financial management

New focus area: Cloud service Operations management

IT Service Management

Virtual Infrastructure Management

Virtual Infrastructure Architecture

Infrastructure-as-a- Service

Platform-as-a- Service

Software-as-a- Service

Systems StorageBackup

and Recovery

Data Center

NetworksSecurity


Open Stack Cloud Initiative

• Open source, open standards based Cloud• Includes compute and storage• Key members include:– Rackspace– NASA– Citrix– Dell

• Compute based on XEN and KVM• Storage is software that is also object based

http://socializedsoftware.com/wp-content/uploads/2010/07/OpenStackLogo.jpg


Deployment Model Examples: By Market Size

Example Deployment Model Description

Consumer Public Cloud• Convenience outweighs risk• Low cost or free• Email, eCommerce, social networks, gaming

SOHO/Startup Public Cloud• Convenience outweighs risk• CAPEX vs. OPEX• Self-service• Back office, development, and production

SMB Hybrid Cloud• Risk averse on tier 1 apps• SaaS: Salesforce, NetSuite• Tier 2-4: non- OLTP/ATOM apps• Infra apps: Cloud as target for backup, archive, or security

Enterprise Private and Hybrid Cloud

• Tier 1 licensing, support, risk• Tier 2-4 private Cloud• Hybrid

Infra Apps: Cloud as Target Websites, portals, grid Test/Dev – Scale, R & D

• SaaS SalesForce, SAP, Oracle, MS


Deployment Model Examples: By Market Segment

Example Deployment Model Description

Healthcare Public and Hybrid Cloud

• Government HITECH incentives• Access to big compute power• Data repositories, data mining•MS Health, Google Health• Consumer apps, Rx, EHR, monitoring and alerting systems

Industry Public Cloud•Public information (low risk)•Scale and cost•OpenStack, FISMA Qualified• USA.gov, Google Gov

Financial Services Private Cloud

• Regulators watching, not yet approving• Location of data, sharing resources at issue• Extend private Cloud to SPs• Interested in cost reduction and burst scale

Education Public Cloud• Availability, scalability, maintenance• Online courses and labs• Email, docs/ collaboration, research• Blackboard, eCollege, Google Apps, MS Azure


Example: Consumer Archive Start-up

• US based, Engineering in India• Turn captive documents into

digital information– 3 years, self funded– All development and

production in Cloud• Cloud benefits

– Dev started on day 1– No venture capital needed– Break even vs. CAPEX– 6 Years

Upload doc images

Tag docsSearch all docs


Example: Small to Medium Business Software Manufacturer

• Virtualized Data CenterVirtualization provides

local failover and load-balance

Can’t afford full DR site

Primary services in-house

• Cloud BenefitsCloud data encryptedTapeless backupsSelf-service, PAYGLong term retention Compliant and

searchable

• Virtualized Data Center Virtualization provides

local failover and load-balance

Can’t afford full DR site

Primary services in-house

• Cloud Benefits Cloud data encrypted Tapeless backups Self-service, PAYG Long term retention Compliant and

searchable

App Servers Email Servers

B2DBackupServer

Backup ServiceProvider

Archive ServiceProvider


Example: Start-up Hedge Fund Software

• Virtualized Data Center Consolidated from

virtualization Converting to

private Cloud Primary services in-

house• Cloud benefits

Self-service Pay-for-what-you-

use Fast provisioning Fast scale

up/down/out Reduce TCO +

green

App Servers Email Servers

B2DBackupServer

Backup ServiceProvider

Archive ServiceProvider


• Dedicated servers• DAS & small SANs• Tape backup• Monolithic apps

• 100% virtualized• X86 architecture• SAN driven replication architectures

• Tiered, virtualized app hosting platform• De-duplicated backup• Enterprise services

• Virtualized dedicated servers• Tiered SANs• Disk-based backup• Monolithic apps

Datacenter Evolution


Extended Cloud Service - XaaS

RESTful API

vDC ServiceCatalogs

RESTful APIvDC Service

Catalogs

ResourceCreationSystem

ITSMSystem

ResourceDist

System

Auto

mati

on O

rchest

rati

on

Cloud Services LifecycleBusiness Management

Provisioning Policy

Access Policy

vApps

Provisioning Policy

Access Policy

vApps

Physical Infrastructure Server StorageConnectivity

VirtualInfrastructure vComputevStoragevConnectivity


Module Summary

• Information growth breaking old IT economic model– New information growth faster than IT can manage– Information use driving business growth and survival

• Efficiency is the key driver for VDC and Cloud– IT needs to hyper-consolidate infrastructure– The business no longer wants to be in the ‘power’ business too

• Resource pooling through virtualizing the stack essential– Improves efficiency– Creates secure and trusted environments– More responsive to on-demand and growth

• Cloud extends benefits of VDC– Further improves cost structure– Puts IT in the hands of customer


Q&A


THANK YOU

1© copyright 2011 emc corporation. all rights reserved. cloud architect and data center architect...

Documents

storage virtualization

cloud design slide

cloud environments design

cloud designs

cloud considerations

service architect

emc corporation

hybrid cloud technology