#1 for 35 years
TRANSCRIPT
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#1 FOR 35 YEARS
for More InforMatIon:
BNP Media helps people succeed in business with superior information.
Dan MurfeyPublisher & SalesPhone: 248.244.1277Fax: [email protected]
Christine L. GrahlEditorPhone: 248.366.6981Fax: [email protected]
Bonnie BomhackAdvertising SalesPhone: 847.229.9929Fax: [email protected]
Wendy LyonsAssociate EditorPhone: 248.786.1620Fax: [email protected]
Pam DeneauRegional & Classified SalesPhone: 248.244.1283Fax: [email protected]
Kimberly J. SchwartzSenior EditorPhone: 248.244.6465Fax: [email protected]
Kelly SouthardProduction ManagerPhone: 248.244.6409Fax: [email protected]
Courtney FathersArt DirectorPhone: 248.244.1292Fax: [email protected]
The best-read, most-preferred surveying resource
new for 2010!
• Audited Web sites • Digital Showcases • Webinar Series • Revamped RPLS.com
POINT OF BEGINNING
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poBonLIne.coM Is now Bpa audIted!Just as you’d be hard-pressed to buy a print ad from a non-audited magazine, you should now apply the same high standards to your online media buys. We at BNP Media strongly believe that a standard had to be developed for measuring web traffic. That is why we became industry leaders and joined BPA’s website auditing program.
Look to POB’s BPA statement for information on browsers, impressions, lengths of stay, and more!
POBonline.com monthly user information*
User Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . 30,619Unique Browsers . . . . . . . . . . . . . . . . . . . . . . . . 23,623Unique Browsers per Day (average) . . . . . . . . . . . . . 938
RPLS.com monthly user information**
User Sessions . . . . . . . . . . . . . . . . . . . . . . . . . 123,783Unique Visitors . . . . . . . . . . . . . . . . . . . . . . . . . 13,775Average Time On Site . . . . . . . . . . . . . . . . . . . . . . . 9:24
eNews subscriber information***
Total Subscribers . . . . . . . . . . . . . . . . . . . . . . . . 18,535All of these subscribers are opt-in!
readershIpOur subscribers want you to advertise. Here’s what they had to say in a recent survey:*
poB vs. professIonaL surveyor“The POB,” as it’s known in surveying circles, is now in its 35th year. That’s 35 years of bringing you the best circulation, the best editorial, and now the best in cyberspace. Our subscribers see us as the industry leader. They count on us to provide the latest news and technology trends, and we deliver. Use our position to your advantage. They are vocal fans about everything they see in POB – including the advertisements. Print CirculationBPA audits verify a magazine’s print circulation so you can buy ad space with confidence. Take a look at our BPA-audited circulation figures to see who chooses to subscribe to POB and other geomatics magazines. We are sure you’ll agree that our subscribers are some of your best clients and prospects.
BPA audits verify a magazine’s print circulation so you can buy ad space with confidence. Take a look at the BPA-audited circulation figures of POB and other geomatics magazines. You’ll see more professionals across the spectrum of the geomatics industry continue to choose POB.
� POB� PS
Personal Direct RequestNon-Personal Direct Request
SSO
5,662
0
35,000
38,005
32,152
2,0004,000 32,500 37,5006,000
Qualification Source*
1000 2000 3000 4000 5000 600010100000 20200000 30300000
PS: 3,314 total
POB: 5,629 total
Other: 66Surveying: 1,658Civil Engineering: 597Both of the Above: 2,010 Imaging (Photogrammetry/LiDAR/RS): 67GIS/Mapping: 439 D.O.T.: 792
Others
Known businessesUnknown businesses
5,000
10,000
15,000
20,000
15,953
13,808
4,149
2,312
9,4738,217
Surveyors Civil Engineers Both
Private Companies
Otthherstt
314 440 548 453 1,558 1,292
Imaging (Photogrammetry/
LiDAR/RS)
GIS/Mapping Construction
314
IImaging
440 5
g GG
4
aging
8 2921,
titionstructt
� POB� PS
1,000
2,000
3,000
4,000
5,000
6,000
280
4,828
280
Business & Industry Breakout*
* American Surveyor is not BPA audited.
*Source: Ad Score Readership Study, March 2009
87% 65%
87% of readers report taking action in response to
an ad they saw in POB.
65% of readers pass on their POBs for an average
readership of 79,570 people.
Why do our readers think you should advertise?
*Source: Nielsen SiteCensus, July 2009**Source: Google Analytics, July 2009***Source: Exact Target, July 2009
“Because this publication is widely read by surveyors
in my area, and we look for products in...media
consistently; we don’t like phone calls (telemarketers)
and we like to make our own decisions without pressure.”
“If I’m looking for new survey equipment
I prefer to research in one area/magazine [POB].”
“If you don’t want to let us know [about] your products, we think that [they are] no good, or something is wrong.”
“When a company has been around for a while
and they don’t show up in the trade magazines
I wonder if they have gone out of business.”
“[Without advertising,] You don’t think about
them; just because I’m not in the market today doesn’t mean I won’t look at an old issue
when things change.”
Government*
4 5
january – ad close 11/26Editorial Focus: • Industry outlook • Mapping/Photogrammetry/ • construction surveying aerial lidaRAdded Value/Bonus Tradeshow Distribution: • editorial spotlight • MaPPs Winter conference, • IlMF, March 3-5, denver Jan. 24-28, Maui, Hawaii • World of concrete, Feb. 2-6, las Vegas Exclusive Online, Searchable, Comparable POB Product Surveys: • Machine controlWebinar Focus: • GIs/Mapping
February – ad close 01/05Editorial Focus: • laser scanning • software solutions/data Mgt. • 3d/4d Modeling and animationAdded Value/Bonus Tradeshow Distribution: • sPaR 2010, • digital Plant 2010, Feb. 8-10, Houston March 1-3, HoustonExclusive Online, Searchable, Comparable POB Product Surveys: • 3d laser scanner Hardware & softwareWebinar Focus: • laser scanning
March – ad close 01/29Editorial Focus: • GPs/GNss surveying • International • safety Issues surveying/MappingAdded Value: • FRee adscore Readership studyExclusive Online, Searchable, Comparable POB Product Surveys: • Total stationsWebinar Focus: • GPs/GNss
2010 editorial calendar PayMent terMsInvoices are payable in U.S. funds only, net 30 days. 1½% per month service charge thereafter (½% in Texas). Advertisements originating outside the U.S. must be prepaid. Extension of credit is subject to approval of the credit department. First-time advertisers will be required to provide credit information or prepayment at the start of their advertising program.
The publisher reserves the right to hold advertiser and/or agency jointly responsible and liable for money due and payable to the publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees.
File instructionsPOB – Kelly Southard, Production Mgr.2401 W. Big Beaver Rd., Suite 700,Troy, Michigan 48084
Please submit ads by: • Mail (preferred): Saved on CD or DVD (with Kodak approved proof) • FTP: Upload files to http://upload.bnpmedia.com
We accept files in the following formats: Mac programs: Quark 7 or lower, Adobe InDesign, Illustrator and Photoshop CS3 or lower and high-res PDFs. Please Note: The same PC-compatible software is acceptable; however, the fonts will be replaced with Mac-compatible versions.
Graphic/photo formats accepted: Illustrator EPS, Photoshop TIFF. Please Note: Color graphics and photos should be CMYK. Photos must be 300 dpi.
2010 Gross rates (color included)
Size 1x 3x 6x 12x 18x 24x
Full Page $7,770 $7,500 $7,280 $6,780 $6,520 $6,280
2/3 $5,740 $5,560 $5,410 $5,070 $4,910 $4,740
1/2 $4,320 $4,180 $4,060 $3,800 $3,660 $3,530
1/3 $3,190 $3,090 $3,010 $2,810 $2,720 $2,630
1/4 $2,730 $2,650 $2,580 $2,420 $2,350 $2,270
Interior Cover (Full) $8,770 $8,500 $8,280 $7,780 $7,520 $7,280
Back Cover (Full) $9,270 $9,000 $8,780 $8,280 $8,020 $7,780
Full page with bleed
8.375" x 11"
Full Page Trim8.125" x 10.75"
2/3 PageVertical
4.5" x 10" 1/2 Page Horizontal
7" x 4.875"
1/2 Page
Vertical3.375" x 10"
1/2 PageIsland
4.5" x 7.5"
1/3 PageVertical
2.125" x 10"
1/3 Page Square4.5" x 4.875"
1/4 Page Vertical3.375" x 4.875"
aPril – ad close 02/26Editorial Focus: • Remote sensing • digital Terrain • data Processing & analysis Modeling/Mapping • Geodetic & control surveyingAdded Value/Bonus Tradeshow Distribution: • acsM/GITa, • Nace, apr. 25-29, apr. 25-29, Phoenix Fort Worth, TX • acec, apr. 25-28, • asPRs, apr. 26-30, Washington, dc san diego Exclusive Online, Searchable, Comparable POB Product Surveys: • laser RangefindersWebinar Focus: • Modeling/Mapping
May – ad close 03/26Editorial Focus: • salary & Benefits Trend analysis • Business strategies/Insurance • software solutionsAdded Value: • FRee digital showcase for full-page advertisersExclusive Online, Searchable, Comparable POB Product Surveys: • salary & Benefits surveyWebinar Focus: • Business strategies
june – ad close 04/29Editorial Focus: • laser scanning • aerial Mapping/ • data collection Photogrammetry • Hydrographic surveyingAdded Value/Bonus Tradeshow Distribution: • MaPPs summer conference, June 23-27 Incline Village (lake Tahoe), NV Exclusive Online, Searchable, Comparable POB Product Surveys: • laser Tools: electronic levels, Grade levels, sensorsWebinar Focus: • laser scanning
july – ad close 05/28Editorial Focus: • Geo locator – annual Buyers Guide • GIs: databases and editing Tools • as-Builts • surveying for InfrastructureAdded Value/Bonus Tradeshow Distribution: • esRI survey & • Naco, July 16-20, engineering GIs summit, Reno, Nev. July 10-16, san diegoExclusive Online, Searchable, Comparable POB Product Surveys: • GIs softwareWebinar Focus: • GIs/Mapping
auGust – ad close 06/25Editorial Focus: • GPs/GNss surveying • Mobile Mapping • surveying for energy • educationAdded Value/Bonus Tradeshow Distribution: • aPWa, aug. 15-18, BostonExclusive Online, Searchable, Comparable POB Product Surveys: • colleges & UniversitiesWebinar Focus: • GPs/GNss
sePteMber – ad close 07/29Editorial Focus: • International surveying • satellite Imagery & • GIs/Mapping orthophotography • 2011 conference scheduleAdded Value/Bonus Tradeshow Distribution: • URIsa, sept. 28-oct. 1, orlando • Intergeo, oct. 5-7, cologne, GermanyExclusive Online, Searchable, Comparable POB Product Surveys: • Misc. softwareWebinar Focus: • software solutions
october – ad close 08/27Editorial Focus: • Geomatics Innovation awards – Recognizing technology applications in surveying and mapping • laser scanning and Imaging • Niche surveying applicationsAdded Value/Bonus Tradeshow Distribution: • FRee digital showcase for full-page advertisersExclusive Online, Searchable, Comparable POB Product Surveys: • GPs Receivers/softwareWebinar Focus: • laser scanning
noveMber – ad close 09/29 Editorial Focus: • RTK Networks • data Processing and analysis • aerial lidaR • Geodetic & control surveyingAdded Value/Bonus Tradeshow Distribution: • Trimble Uc, Nov. 8-10, las Vegas • asPRs Fall conference, Nov. 15-18, orlandoExclusive Online, Searchable, Comparable POB Product Surveys: • data collector/controller Hardware & softwareWebinar Focus: • GPs/GNss
deceMber – ad close 10/28Editorial Focus: • Mapping Tools • safety Issues • Industrial/Plant surveyingAdded Value: • MilestonesExclusive Online, Searchable, Comparable POB Product Surveys: • cad/surveying softwareWebinar Focus: • software solutions
POB2010MK.indd 4-5 10/13/09 9:13:13 AM
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other advertIsIng opportunItIes weB sIte and enews ads
Generate brand awareness, promote products and events, drive traffic to your site, and more.Must be: 72dpi, 256 colors or less · File formats: jpg, gif, swf · Note: No Flash files in eNewsletters
1 MONTH 6 MONTHS 12 MONTHSBanner Ads – 468 x 60 pixels $360 $1,950 $3,600Premium Banner Positioning $565 $3,050 $5,650Tile Ads – 120 x 60 pixels $400 $2,150 $3,950Skyscraper Ads – 120 x 600 pixels $810 $4,500 $8,100Article Sponsorship Ads – 300 x 250 pixels $400 $2,150 $3,950RPLS.com Sponsorship – 468 x 60 pixels $810 $4,500 $8,100
1 ISSue 6 ISSueS 13 ISSueS 1 YeAReNews Ads (all types) $350 $1,860 $3700 $6,550
eNews Advertising
Tile ad120 x 60 pixels
Line ad144 x 144 pixels
+ 50 words
Banner ad468 x 60 pixels
POBonline AdvertisingSkyscraper ad
120 x 600 pixels
Tile ad 120 x 60 pixels
Banner ad 468 x 60 pixels
1 MONTH 3 MONTHS 6 MONTHS 1 YeARVideo Clips $1,800 $4,800 $8,400 $14,400Must be: 320 x 240 pixels or 640 x 480 pixelsFile formats: WMV, Quicktime, SWF, FLV
Microsite $3,000Achieve almost any marketing objective with these special pages. Use our editorial content, provide your own or create a unique mix of both.
editor’s Blog Sponsorship $600Position your company next to key insights by POB Editor Christine L. Grahl and guest contributors.
Geomatics Innovation Award Sponsorship opportunities begin at $500Show geomatics professionals you support new technologies by sponsoring the Geomatics Innovation Awards--formerly Highlights in Surveying. Your sponsorship includes your logo in print and online for several months.
Digital ShowcasesEach month the POB eNews will have a special advertising section. Similar to a print Information Showcase, these Digital Showcases will feature 60 words, a graphic, and a link to your website.
Custom eNewsletter – $3,500Launch a new product or promote brand awareness. All editorial can be about your company.
Webinars - $12,000 In 2008, BNP Media Events produced over 90 Webinars that generated an average of 400 lead opportunities per event. Our staff experts take care of all the promotion, registration and Webinar management. As a sponsor, all you have to do is sit back and enjoy the benefits. Contact your sales rep to learn how you can schedule your customized Webinar program.
For more information or samples of the ad types described please visit portfolio.bnpmedia.com.
MaxIMuM LeadsLooking for leads? These are your best advertising options.
rpLs.coM – the socIaL network for surveyors and the geospatIaL coMMunIty
Solely Sponsored RPLS.com Message Board – $7,500Reach highly-involved geomatics professionals in this popular online community, being redesigned for a 2010 launch.
Beginning in January, users will be able to: • Create their own profiles and what is visible to other users • Follow recent activity on the site through their own dashboards • Share their own photos and videos and comment on others’ • Follow or block specific users for a customizable network • Comment on POB blogs and articles • Perform detailed keyword and people searches • And more!
C O M M U N I T Y F O R G E O S PAT I A L P R O F E S S I O N A L S
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InsertsToo much to fit into just one page? Why not run an insert? We can run your insert nationally to get you maximum exposure or regionally to better target your clients. These are a cost-effective way to be a part of the industry’s number one publication.
Contact Pam Deneau at 248.244.1283 for regional pricing, Dan Murfey at 248.244.1277 for national pricing.
LIst rentaLsUse the most powerful and responsive list of surveying and mapping professionals to complement your advertising program, introduce products, or test markets.
For postal information please contact Rob Liska at 800/223-2194 x726 or e-mail him at [email protected].
For e-mail information please contact Shawn Kingston at 800/409-4443 x828 or e-mail her at [email protected].
You can see all our list rental datacards by visiting: http://www.bnpmedia.com/listrental.
MakIng the coMpLex cLearClear Seas Research is an industry-focused market research company dedicated to providing clear insights to complex business questions.
Clear Seas Research will help your business grow and succeed in today’s marketplace through use of brand assessment & management, customer satisfaction, marketing effectiveness, product market positioning and price optimization tools.
For more information contact:Beth Surowiec at 248.786.1619 [email protected]
personaLIzed MedIa soLutIonsBNP Media’s Custom Media Group creates personalized media solutions. Is your organization thinking about starting its own magazine, Web site or e-Newsletter? How about creating a video, coffee table book or Webinar? Let us do all the work for you, from start to finish. Our Custom Media Division combines our media staff experts with POB’s readership. The end result is an engaging media tool delivered to your target market. Let us partner with you to produce a powerful media package that showcases your message in the marketplace.
For more information contact:Dan Murfey Steve Beyer248.244.1277 [email protected] [email protected]
http://custommedia.bnpmedia.com
cLassIfIeds 1x 3x 6x 12x
Package Price: (per 30 words – includes online placement for coordinating month) $140 $135 $128 $109
Display Classifieds: (per column inch – 2.25 x 1) $200 $190 $180 $140
Listing Package – Print and Online (12x packages only) • College/University Programs $595 • Instrument Repair, GPS Services, GIS Services, Photogrammetric Services, Dealers, 3D Laser Scanning Services and Machine Control Data Prep Services $930