1

• Increase Neuro Brand Presence in Supermarket Channel

• Double commission paid for all Neuro case to salesman

• Timing : Feb 22st to April 28th

• How? – Utilize Promotion pricing– Maximize Display opportunities – Shipper Placement – Increase Cold opportunities – Margin Wraps– Affinity Displays

2014 Polar March / April Future Consumption

2

2014 Polar March / April Immediate Consumption

• Increase Neuro Brand Presence in AOM Channel• 75 cents additional commission paid for all Neuro case

to salesman upon achieving 15 % growth over 2013 March/April volume

• $5 new account min 4 sku’s ( accounts that haven’t bought within 90 days)

• Timing : Feb 22nd to April 28th • How?

– Utilize Promotion pricing Buy 4 get 1 free– $22.50 case– Net $18.00 case– $1.50 unit cost , SRP 2/$ 5 retail $1.00 bottle penny

profit

2014 March /April Supervisor Incentive

• Increase Neuro Brand Presence in Supermarket Channel• Timing : Feb 22nd to April 28th • Payout + 15% $ 100 + 20% $ 150 + 25 % $ 250 * Bonus $ 250 to manager with highest % vs PY• How?

– Utilize Promotion pricing– Maximize Display opportunities – Shipper Placement – Increase Cold opportunities – Margin Wraps– Affinity Displays

retail execution

4

• themed POS tying into national campaign

• trimester anchor merchandising programs to leverage consumer campaigns

• in-store shopper campaigns with trial offers for select key accounts

• buy any neuro, get a free SLEEP trial driving coupons for incremental placements

Shipper Program with Shaw’s and Stop & Shop

2014 Future Consumption Promo Pricing

dates 6/21-7/11 7/12-8/8 8/9-9/5

pricing

2/$5 (edlp)

2/$4 (tpr)

2/$5(edlp)

dates 6/9-6/29 6/30-7/27 7/28-8/10 8/11-9/7

pricing

$2.39(edlp)

$1.99(tpr)

$2.39(edlp)

$1.99(tpr)

dates 6/1-9/7 6/1-9/7 6/1-9/7 6/1-9/7

pricing

2/$4(tpr)

2/$4(tpr)

2/$4(tpr)

2/$4(tpr)

slides N

eeds to be update prici

ng

Standards 6Core standards engineered to drive profitability in warm and cold sets