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1Malaysia Concept1Malaysia orOne Malaysia (Malay: Satu Malaysia) is a Malaysian idea introduced by the sixthMalaysian Prime Minister, Najib Tun Razakon 5 April 2009. The main motto is People First;

Performance Now (Rakyat Didahulukan, Pencapaian Diutamakan). 1Malaysia concept accordingto YAB Dato Sri Mohd Najib Tun Abdul Razak explanation: "We stand, we think and act as aMalaysia race. And we take actions based on the needs of all ethnic groups in our country; (Kitaberdiri, kita berfikir dan bertindak sebagai bangsa Malaysia. Dan kita mengambil tindakan-tindakan berdasarkan kehendak semua kumpulan etnik dalam negara kita;). While 1Malaysiadoes not seek to do away with Article 153 of the Malaysian Constitution it does place a strongemphasis on protecting the rights and welfare of non-Malays. This means that 1Malaysia stilldoesn't provide an equal right for all citizens as per 1960s Malaysian Malaysia associated to Mr.Lee Kuan Yew which later then became the prime minister the Republic of Singapore.1Malaysia concept is to harmonise citizens of the country regardless of race without changing itsracial identity.

Integration under 1Malaysia is different from assimilation concept where the identity of variousraces were wiped out and replaced by a common national identity. Instead 1Malaysia appreciateand respect principas of Federal Constitution and ethnic identity of various races in Malaysia,and consider it as an asset or an advantage that can be proud of. 1Malaysia stressed anacceptance attitude within multi-racial citizens society, where a race/ethnic accept the racialdifferences of others in order for all to live together by respecting each other as a citizen in onecountry.

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For 1Malaysia to become not just a slogan for political efficacy, the concept of MalaysianMalaysia must be implemented. Without Malaysian Malaysia the concept of 1Malaysia will bemeaningless and subject to ridicule.

The election of President Barack Obama to the highest position in the United States of Americaportends that racial based politics will fail in the long run, and the sooner the better. In the case

of Malaysia, a Malay based political party (as Malays are still the dominant race in this country)but espounding a truly Malaysian Malaysia political belief will have the support of all Malaysianvoters.

Logo and sloganAn official logo and slogan has been introduced along with the launch of 1Malaysia concept. Thelogo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the wordMalaysia. The government has spent RM38 million to promote Prime Minister Najib AbdulRazaks 1Malaysia concept in 2010, said Deputy Minister in the Prime Ministers Department TMurugiah.

Slogan

Year Theme

2009 Rakyat Didahulukan, Pencapaian Diutamakan (People First, Performance Now)

2010 Menjana Transformasi (Generating Transformation)

2011Transformasi Berjaya, Rakyat Sejahtera (Transformation Successful, PeopleProsperous)

Ideology1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia asarticulated by Najib Razakare perseverance, a culture of excellence, acceptance, loyalty,education, humility, integrity, and meritocracy.

Public policyImproving government efficiency is an important aspect of 1Malaysia. The use of KeyPerformance Indicators (KPIs), metrics and targets more typically used in private business, andNational Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysiaeffort.Najib says, "The government is committed to carrying out a transformation programme asits main agenda based on approaches and philosophy of 1Malaysia people first, performancenow."

Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razakintroduced a series of KPIs in order to measure and improve the efficiency and quality ofgovernment services as well as realising the 1Malaysia concept. Najib said that KPIs were

implemented to ensure the peoples satisfaction...whether they are satisfied with our service,whether we have solved their problems.

Najib's announcement of the KPI effort was generally well-received. Deputy Prime Minister TanSri Muhyiddin Yassin said the KPI formula was a yardstick against which the people couldmeasure the performance of Najib and the government. He said the KPIs would providemotivation for every minister to perform well.

The KPIs provide a mechanism for the evaluation of ministries and other government agenciesincluding performance reviews carried out every six months. Each ministry has been required to

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establish specific KPIs including that focus on policy outcomes over the traditional emphasis oninputs typically found in government performance assessments and planning. KPIs includedetailed job descriptions and goals for ministers, deputy ministers, and some other seniorgovernment officials.

Najib has identified six major policy areas in which KPIs will play an especially important role

in improving the effectiveness of the Malaysian government. These are known as National KeyResult Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption,increased access to quality education, improvements in the standard of living for low incomegroups, upgrades to rural infrastructure, and improvements in public transportation.

Najib also introduced a new cabinet position to support the Unity and Performance Minister inimplementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointedMinister Without a Portfolio and CEO of Performance Management and Delivery Unit(Pemandu), to work with Dr. Koh Tsu Koon in training over 500 government officers toimplement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is theminister in charge of National Unity and Performance Management.

National campaignThe 1Malaysia concept is being promoted through a wide range of great activities.Prime Minister Najib has instructed theNational Civics Bureau orBiro Tata Negara (BTN) touse its courses and seminars to educate present and future civil servants, politicians, andcommunity leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmadstated, We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eightvalues, namely high performance culture, accuracy, knowledge, innovation, integrity, strongwill, loyalty and wisdom.[8]

Radio Television Malaysia (RTM) and private television channels have incorporated ideas from1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from differentethnicities is one of the methods uses to promote national unity.

1Malaysia clinicsPrime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide basicmedical services for illnesses and injuries such as fever, cough, colds, wounds and cuts, diabetes,and hypertension. Malaysia citizens are charged RM1 for treatment and medication. Non-citizensare charged RM15.[10]

1Malaysia emailIt was announced that the RM50 million contract was awarded to a company called Tricubes

Bhd to run the 1Malaysia e-mail project as part of the government's social networking project inwhich free email accounts would be given to the public to communicate with the government.There has been criticism by the public and the opposition Pakatan Rakyat on the sheer waste ofmoney involved and that Tricubes previously was in financial difficulty. After the public outcryNajib had to backtrack stating that this was a private sector initiative and that acceptance of theemail accounts was voluntary.[11][12][13] Protests has been organised against the project onFacebook and parodied on a website.[14][15]

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1Malaysia grocery storesIn 2011, the 1Malaysia franchise was branched off into a grocery store franchise going by thename Kedai Rakyat 1Malaysia (KR1M), with the first store being located at the Kelana JayaLine Light Rail Transit( LRT)station in Kuala Lumpur. The franchise was aimed at allowing thelow income group to obtain cheaper groceries and lightening their burden besides bringingMalaysians closer to the significance of 1 Malaysia.[16] Complaints have been made regarding theclaims that the groceries sold in at KR1M were more expensive compared to those sold inhypermarkets around Malaysia.[17][18] There have been allegations of poor product quality in itsproduct line, namely children's milk powder, fresh milk, condensed milk, sweetened condensedcreamer, oyster sauce, fruit jam, canned chicken curry, mango cordial, ghee compounds, peanuts,creamy peanut butter, Crunchy peanut butter, crispy peanut butter and fish tinned sardines intomato sauce.[19][20][21] KR1M has instructed its suppliers to send their products for periodicallaboratory testing.[22]

NGOs

1Malaysia Foundation

The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and developthe idea of 1Malaysia. Y1M works to coordinate and supplement government and private-sectoractivities related to 1Malaysia. Chairman of the Y1M Board of Trustees, Dr Chandra Muzaffarsaid, "Y1M is planning to expand and strengthen the commitment from all Malaysians towardsnational unity through various activities to increase public awareness and communitydevelopment."[23]

1Malaysia Youth Fund

The 1Malaysia Youth Fund was launched in order to provide financial support for young peopleto undertake creative projects that nurture national unity. RM20 million was allocated for thefund under Malaysia's budget passed in 2010. The fund was proposed by the Barisan Nasional

Youth Lab.[24]

Prime Minister Najib said that 1Malaysia Youth Fund reflected the government's commitment toempowering young people. "The scope and the projects should address three criteria focus onnurturing unity in Malaysia, have a multiplier effect on the general community, and be led byyoung people. The objective is to encourage youths to use their imagination to the fullest. Wewant them to be creative and innovative. Maybe their ability may exceed our expectations andmaybe they can do something which has not been thought of by us, said Najib.[24]

Response to 1Malaysia

The neutrality of this section isdisputed. Please see the discussion on the talk page.

Please do not remove this message until the dispute is resolved.(November 2010)

[edit] Interpretation

A year after the concept's introduction, Mahathir Mohammad reportedly said he "still doesn'tunderstand (masih tidak faham)" the concept.[25] Almost two years later, the public similarly,based on an opinion poll in July 2010, were wary of the concept. In particular, the non-Malayssurveyed, according to The Malaysian Insider, "were almost split on the Najib administration'snational unity agenda with 46 per cent of the respondents believing that the 1Malaysia concept is

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only a political agenda to win the non-Malay votes," and "only 39 per cent of the non-Malaysbelieved that the concept introduced by Najib after he took over the government was a sincereeffort to unite all races in Malaysia".