1 namc strategic plan and budget presentation portfolio committee on agriculture 06 march 2006...

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1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global Markets

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Page 6: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

6

Market Intelligence

• Undertook numerous studies aimed at monitoring developments in existing markets and changing direction of trade

• Examples of studies:

– Computer analysis of the potential change to the SA, SACU, India, Mercosur/Brazil agricultural trading relationships

– Possibilities for fruit export to Russia

– Foreign market development for potato industry

– A study to assess the impact of RSA Class 1 exports to Africa and Indian

Ocean island countries

Strategic Positioning of SA Agriculture in Dynamic Global Markets

Page 10: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

10

Use of Statutory Levies Collected

Strategic Positioning of SA Agriculture in Dynamic Global Markets

Total value of production

R’ million

Levies collected

R’ million

Levies available for PDIs

R’ million

Levy collection success rate

Citrus 2 900 19.8 1.9 (11%) 78%

Cotton 124 3.7 0.49 (10%) 100%

Dairy 4 012 12.0 2.8 (36%) 80%

Deciduous Fruit•Pome Fruit•Stone Fruit•Table Grapes

2 203773

1 439

17.56.3

11.4

1.7 (10%)0.6 (10%) 1.1 (10%)

96%98%95%

Dried Fruit 192 2.0 0.2 (11%) 98%

Potato 2 221 13.3 1.5 (11%) 99%

Sorghum 172 0.8 0.1 (12%) 67%

WineWinetech (Grapes)WOSASAWIS

2 626 37.4 11.8 (32%)99%99%99%

Winter Cereal 2 970 23.5 1.4 (6%) 96%

Red Meat (4 months)

2 867 1.0 0.08 (8%) 76%

Total 22,499 149.1 24.0 (16%)

Page 13: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

13

R&D SCOPE AND NATURE

Strategic Positioning of SA Agriculture in Dynamic Global Markets

National conferences

Inreach: Personnel development, seminars

Outreach: Bursaries, national & international engagement with stakeholders and partners, publications

×××Market development and feasibility studies

×××Committee 7 studies (link to value chains)

×××Sub-sector studies using SCP framework (link to value chains)

×××Linking farmers to markets (specific emphasis on small-scale and emerging farmers)

×××Risk management [tools, trends, volatility]

×××Information management system [data, analysis & interpretation =information, trends, reports, FPMC, etc]

×××Competitiveness [at different levels, sources of productivity, comparisons]

×××Trade [tariffs, TRQs, NTB's, trade agreements, trade flows (intra and inter)]

×××Mapping, understanding and quantifying value chains

HorticultureField cropsLivestockM

arke

t and

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Mon

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Desig

n im

plem

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tion

stra

tegi

es; S

take

hold

er

enga

gem

ent;

sign

off

Sub-sectorR&D focus areas

National conferences

Inreach: Personnel development, seminars

Outreach: Bursaries, national & international engagement with stakeholders and partners, publications

×××Market development and feasibility studies

×××Committee 7 studies (link to value chains)

×××Sub-sector studies using SCP framework (link to value chains)

×××Linking farmers to markets (specific emphasis on small-scale and emerging farmers)

×××Risk management [tools, trends, volatility]

×××Information management system [data, analysis & interpretation =information, trends, reports, FPMC, etc]

×××Competitiveness [at different levels, sources of productivity, comparisons]

×××Trade [tariffs, TRQs, NTB's, trade agreements, trade flows (intra and inter)]

×××Mapping, understanding and quantifying value chains

HorticultureField cropsLivestockM

arke

t and

eco

nom

ic R&

D

Mon

itorin

g &

eval

uatio

n [

inho

use

, pee

r rev

iew,

R&D

St

eerin

g co

mm

ittee

]

Desig

n im

plem

enta

tion

stra

tegi

es; S

take

hold

er

enga

gem

ent;

sign

off

Sub-sectorR&D focus areas

Page 16: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

16

Trade Intelligence

• Understand requirements of markets

– Market research

• Trends, key supplies, size, consumption patterns, channels of distribution, price formation, etc.

– Develop new markets

• Change direction of trade from Europe to Near, Middle and Far East

• Target countries with capita income of over $5,000

• India, Vietnam, Kazakhstan, Iran, Bangladesh & Oman

– Maintain access to existing markets

• Consumer research

• Market development campaigns

Strategic Positioning of SA Agriculture in Dynamic Global Markets

Page 17: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

17

Academic Support Programme

Strategic Positioning of SA Agriculture in Dynamic Global Markets

University Number of students

MSc /PhD

Research Topic

KwaZulu Natal 1 An institutional analysis of SA new Co-operative Act

1 Factors influencing the sustainability of smallholder co-operatives in KwaZulu-Natal

Stellenbosch 1 An enquiry into the potential for change management by selected wine producers co-operatives in the Robertson wine district

Venda 1 Economic analysis of Thohoyandou town and Tshakhuma informal fruit and vegetable markets

Ghent Strategies to promote competitiveness and equity in South African agribusiness: A case of black economic empowerment in the Sa wine industry

Total 5

Page 19: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

19

Support to Agricultural Economics Association of South Africa (AEASA) & Making Markets Matter

(MMM)

• MERC will continue to support the two annual events. The events will be used to:

– Test research results with AEASA members (premier agricultural association)

– Identify future research items

– Provide a platform for the Agricultural Economics fraternity to advise on implementation strategies for various NAMC and DoA programmes

– Train black agribusinesses on various business management issues

– Networking platform for black agribusinesses

Strategic Positioning of SA Agriculture in Dynamic Global Markets

Page 21: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

21

Electronic Research Library

• Latest NAMC research report available on request:– Fresh Produce Section 7 investigation – Game (wildlife ranching) Section 7 investigation– Solutions for sustainable export in the citrus industry– Sorghum industry study– Wheat to bread value chain study– Possibilities for fruit exports to Russia– Impact of RSA class 1 fruit exports to African and Indian Ocean

Island countries– Sub-sector studies (Regulatory constraints & challenges, possible

government intervention to remove bottlenecks)– Study on taxes on the agricultural sector– Supply and demand models for potato industry– Rural and Urban Food price monitoring– Input cost monitoring– Impact of deregulation on agricultural efficiency and productivity

Strategic Positioning of SA Agriculture in Dynamic Global Markets

Page 24: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

24

Key Activities

• Marketing Schemes

• Farmers business support models

– Business linkages model

– Franchise model on niche products, eg. olive marketing (targeting women as beneficiaries)

• Management and growth of database of emerging enterprises

• Agribusiness Technical Assistance Fund

• Linkages with major buyers of produce

• Export promotion

• Distribution of market information to emerging enterprises

• Re-alignment of trusts to AgriBee objectives

Strategic Positioning of SA Agriculture in Dynamic Global Markets

Page 26: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

26

Other schemes• Citrus

– Access to international markets

– Extension service through pack houses and agents

– Part payment of packing costs for black citrus exporters– Cost sharing of trees with black farmers expanding orchards

• Livestock– Innovation fund for abattoirs and feedlots sourcing livestock directly from

black farmers

– Training on livestock marketing

• Fresh Produce Markets– Through the implementation of Section 7 report on fresh produce markets

– Reduction of commission by black agents from current 5% to 2,5%

– Staged payment into fidelity fund by black agents

– Space for black agents

Strategic Positioning of SA Agriculture in Dynamic Global Markets

Page 27: 1 NAMC Strategic Plan and Budget Presentation Portfolio Committee on Agriculture 06 March 2006 Strategic Positioning of SA Agriculture in Dynamic Global

27

Agribusiness Technical Assistance Fund

• Allocated R2 million to the Agribusiness Technical Assistance Fund to support black owned Agribusinesses in the database

– Fund ring-fenced for Black Agribusiness Technical Support only

– A policy on the use of the fund has been developed

– The fund will be used on a cost sharing basis with agribusiness contributing a certain amount

– The black owned agribusinesses will be assisted through existing industry structures, eg. ABC, Trust, etc.

– Agribusiness will be encouraged to apply for specific technical assistance, eg. appointment of technical advisors on AgriBEE transactions, business plan, certification, export promotion, training, etc

Strategic Positioning of SA Agriculture in Dynamic Global Markets