1 outline ● truehits.net ● thailand internet users cookies approach
TRANSCRIPT
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Outline
● Truehits.net● Thailand Internet Users
Cookies Approach
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Truehits.net
● Truehits.net gives the web statistics service to web sites in Thailand started from 2003
● The member website: 10,423 sites including sanook.com, kapook.com, mthai.com, manager.co.th
● The member websites will put the javascript code from truehits.net into their page.
● When visitors surf the web site, a piece of information is sent to truehits.net server.
● By analyzing pieces of information from all member sites, we can obtain the Big picture of thailand internet usage behavior.
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Intenet Usage Growth (Daily Pageviews)
Max Pageviews: 112,080,398
0
20
40
60
80
100
120
Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08
ล้�าน
Pageviews
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Thailand Internet Statistics 2007
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How many Internet Users in Thailand
● We try on by counting unique cookies (computers)
● Conservative Estimation: a computer/user
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Internet Users Growth (Daily)source: truehits.net
Max Visitors: 3,546,218Domestic Visitor: 3,171,148
0
0.5
1
1.5
2
2.5
3
3.5
4
Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08
ล้�าน
Domestic
Foreign
10
Estimated Domestic Internet Users (Monthly)
0
2
4
6
8
10
12
14
16
18
20
Aug-07
Sep-07Oct-0
7
Nov-07
Dec-07Jan-08
Feb-08Mar-0
8Apr-0
8
May-08Jun-08
Jul-08
Aug-08
ล้�าน
11
Estimated Domestic Internet Users (Monthly)
0
2
4
6
8
10
12
Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08
ล้�าน
Unique Cookies visiting 1 day Unique Cookies visiting > 1 day
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Conclusion
● By counting the Unqiue cookies, we found that the daily internet users (computers) in thailand reach 3,500,000 users
● We tried on to estimate the number of internet users in thailand by counting the Monthly Unqiue Cookies
● However, according to the cookie deletion, the number users could be over-estimated.
● By counting cookies visiting > 1 day during one month period, the number of user internet in thailand should not be less than 8 Million users ( Conservative)
