1-page organization maps of the world’s most innovative companies

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

q  Future q  Present q  Past

Organiza<onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Alphabet’sORGANIZATIONMAP


INVESTORS/SHAREHOLDERS(Demander)

WHAT(Offer/Service)

WHY(Request/Reward)


BOARDOFDIRECTORS(Channel/Distributor;

Server;Demander/Performer)

ExternalDirect


FIRMCEO;COO;EXECS;UNITS(Server;Performer)

Alphabet’sOrganiza<onMap(MulS-sided/Network-BusinessModelMap)




WHAT(Offer/Service)

WHY(Request/Reward)




ExternalDirect


q Concerns(DeviaGonfromIdealorUtopia)q CondiSonsofSaSsfacSon(SuccessCriteria)q DeclaraSonofCompleSon&Delight






WHAT(Offer/Service)

WHY(Request/Reward)




ExternalDirect




²  Customer(Segments)/Problem:Physical;Intellectual;EmoGonal;Spiritual

²  Solu<on:TacGcal/OperaGonal/Strategic





WHAT(Offer/Service)

WHY(Request/Reward)




ExternalDirect



EXECUTIVEROLES/UNITSINALPHABET,INC.RAPIDPROBLEMDISCOVERY&SOLVINGORGANIZATIONSALPHABETq Calico(AnG-agingBiotech)

q Google(Search;Maps;YouTube;Gmail;Android;Ads;Apps)q GoogleCapital(Investments)

q GoogleFiber(HighspeedInternetinCiGes)

q GoogleVentures(Privateequity-likedeals)

q LifeSciences(Glucose-sensing;ContactLenses)

q Nest(Internet-connectedHomeProducts)q Sidewalk(SmartciGes)







q  Future q  Present q  PastApple’sORGANIZATIONMAP




WHAT(Offer/Service)

WHY(Request/Reward)




ExternalDirect


Apple’sORGANIZATIONMAP


Apple’sOrganiza<onMap(MulS-sided/Network-BusinessModelMap)



WHAT(Offer/Service)

WHY(Request/Reward)




ExternalDirect








WHAT(Offer/Service)

WHY(Request/Reward)




ExternalDirect


q Concerns(DeviaGonfromIdealorUtopia)q CondiSonsofSaSsfacSon(SuccessCriteria)q DeclaraSonofCompleSon&DelightEXECUTIVEROLES/UNITSINAPPLE,INC.

RAPIDPROBLEMDISCOVERY&SOLVINGORGANIZATIONSq  CEOq  COO(VP:ChannelSales;VP:iPhoneSales;VP:Apple

Japan;VP:OnlineStores)

q  SVP:CFO(VP:Controller;VP:Treasurer)q  SVP:GeneralCounsel(VP:GlobalSecurity)q  SVP:MacHardwareEngineering(VP:Architecture;

VP:iPhone/iPodDesign;VP:HardwareEngineeringiPhone/iPod;VP:iPad)

q  SVP:Marke<ng(VP:iPhoneMarkeSng;VP:iPadMarkeSng;VP:MacMarkeSng;VP:DeveloperRelaSons;VP:MacSo\wareMarkeSng)

q  SVP:Opera<ons(VP:Fulfillment;VP:OperaSons)q  SVP:Retail(VP:Retail)q  SVP:iOSSoTware(VP:iOSWirelessSo\ware;

VP:ProgramManagement)

q  VP:CommunicaSonsq  VP:Crea<veDirectorq  VP:Engineering;iOSAppsq  VP:HRq  VP:IndustrialDesignq  VP:InternetServices(VP:ConsumerApps)q  VP:MacSoTwareEngineering(VP:Audio/

Video;VP:CoreOS;VP:So\wareTechnology)q  VP:MobileAdver<sing/iAdq  VP:ProducSvityAppsq  VP:VideoApps






APPENDIX1:Organiza<onPeriodicTable(OPT)

JobToGetDone&Happiness(Value)

WHENTime

5BoxesofConversa<on

WHERESpace/Context

4GroupsofConcernsinLife

ORGANIZATIONPERIODICTABLE

(OPT)

Organiza<onPeriodicTable(OPT)–StructureofVisualWorksheet“TalkOutsideYourBox”


ORPHAN(Stone)

OrganizaSon

CHAIN(1-Sided/Pipe)OrganizaSon

TREE(2-Sided/Valley)OrganizaSon

TRIANGLE(2-Sided/Network)OrganizaSon

WEB(3-Sided/Network)OrganizaSon

ZERO-OBJECT:Zeroverse

MONO-OBJECT:Universe

BI-OBJECT:Duoverse;Ambiverse

BI-OBJECT:Duoverse(Couple)

POLY-OBJECT:MulSverse

Object1

Object2

Object1

Object2

Object Object1

Object2

Object3

Organiza<on Organiza<on Organiza<on Organiza<onOrganiza<on


1 43 52IntegratedConversa<onNetwork


Organiza<onPeriodicTable(OPT)q  Future q  Present q  Past

ORPHAN(Stone)

OrganizaSon










Spiritual

EmoSonal

Intellectual

Physical

Object1

Object2

Object1

Object2

Object Object1

Object2

Object3




4Re

questsofLife

Organiza<onPeriodicTable(OPT)



ORPHAN(Stone)

OrganizaSon










Spiritual

EmoSonal

Intellectual

Physical

Object1

Object2

Object1

Object2

Object Object1

Object2

Object3




4Re

questsofLife


Organiza<onPeriodicTable(OPT)q  Future q  Present q  Past

ApplicaSonBusinessPeriodicTable(BPT)

ORPHAN(Stone)Paeern

CHAIN(Linear/Pipe)

Paeern

TREE(Hierarchical/V-)

Paeern

TRIANGLE(Network)Paeern

WEB(Network)Paeern

NoMarket 1-SidedMarket 2-SidedMarket 2-SidedMarket MulS-sidedMarket

OfflineBusinessModelEngine

q ClassicFactoryq Retail(Grocery)q ClassicTaxi/Hotelq Bookstore

q Bank;ShoppingMallq ClassicRadio/TVStaGonq ClassicNewspaperq Mega-Supermarkets

q DaGngAgencyq Single’sClubq TaxiAgencyq AirlineCompany

q HealthcareProvider(Hospital)q GameConsoleManufacturerq CreditCardSupplierq AucGonAggregator

OnlineBusinessModelEngine

q eProductSellersq eBookstore

q eFranchiseq OnlineBank

q OperaGngSystemq Photo-sharingSite

q Peer-to-Peer(P2P)Exchangeq  InternetTelephone

SpecificOrganiza<ons

*AppleComputer*Sony(CDPlayer)*OriginaliTunes

*Hewle<Packard(HP)*YellowPages

*Match.com*Lulu.com*PayPal*Apple(iTunes;iPod)

*Google*Facebook*Apple*Amazon*YouTube*Uber*Airbnb*Visa*MasterCard

Supplier(Enterprise)

Customer1

Custom

er2 Customer1

Custom

er2 Customer1

Custom

er2

Custom

er3




Customer





BusinessPeriodicTable(BPT)q  Future q  Present q  Past

ORPHAN(Stone)Paeern

CHAIN(Linear/Pipe)

Paeern

TREE(Hierarchical/V-)

Paeern

TRIANGLE(Network)Paeern

WEB(Network)Paeern

NoMarket 1-SidedMarket 2-SidedMarket 2-SidedMarket MulS-sidedMarket

OfflineBusinessModelEngine

q ClassicFactoryq Retail(Grocery)q ClassicTaxi/Hotelq Bookstore

q Bank;ShoppingMallq ClassicRadio/TVStaGonq ClassicNewspaperq Mega-Supermarkets

q DaGngAgencyq Single’sClubq TaxiAgencyq AirlineCompany

q HealthcareProvider(Hospital)q GameConsoleManufacturerq CreditCardSupplierq AucGonAggregator

OnlineBusinessModelEngine

q eProductSellersq eBookstore

q eFranchiseq OnlineBank

q OperaGngSystemq Photo-sharingSite

q Peer-to-Peer(P2P)Exchangeq  InternetTelephone

SpecificOrganiza<ons

•  PDA(Pilot) •  PDA •  PDA •  TicketMaster•  Fadango•  Alibaba.com


Customer1

Custom

er2 Customer1

Custom

er2 Customer1

Custom

er2

Custom

er3




Customer





BusinessPeriodicTable(BPT)q  Future q  Present q  Past

APPENDIX2:BusinessModelConversa<ons

AllBusinessModelConversaSonsOnThePlanet

DealWithOnly3MarketGames(Paaerns)MARKETGAME(Pa`ern)

1-SidedConversa<on(Pipe;Chain)

2-SidedConversa<on

(Plaaorm;Valley)

Mul<-SidedConversa<on

(Plaaorm;Diamond)

q  AssetSaleq  Bundling

(Supermarket)q  Cellphoneq  Disinterme-

diaSonq  FracSonaliza-

Sonq  Leasing(Rent)q  LowTouch

(NoFrills)q  MulSlevel

MarkeSng

q  NegaSveOperaSngCycleq  Pay-as-

you-goq  Pay-what-

you-wantq  Product-

to-Serviceq  Reverse

AucSonq  Standardi-

zaSonq  Subscrip-

SonClub

q  AdverSsingq  AffinityClubq  AucSon

(WithoutAds)q  Bank

(TradiSonal)q  Brokerage

(Commission)q  Co-creaSonq  DaSngClub

(TradiSonal)q  Freemium

(WithoutAds)

q  Outsourcingq  Partneringq  Razor/

Bladesq  Reverse

Razor/Blades

q  ShoppingMall

q  AucSon(withAd-Revenue)

q  B2B-MulSsided(FinancialServices)

q  Crowdfund-ing

q  Crowdsourc-ing(withAd-Revenue)

q  Crowdsourc-ing(withCashDonaSon)

q  Freemium(withAd-Revenue)

q  Healthcareq  Razor/

Blades-MulSsided(Gaming)

q  StripClubq  User

Communi-Ses(WithAd-Revenue)

INSTAN

TBU

SINESSMODE

LVISU

ALIZAT

ION

InstantBusinessModelVisualiza<onRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversaGons



WHO(Customer;Demander)

HOW(Performer;Supplier)

WHAT(Offer/Product)

WHY(Request/Reward)


1-SIDEDCONVERSATIONS“ATOMIC”BUSINESSMODELPLAYS(OPTIONS)q  AssetSale:Factory(WhiteLabel);Bookstore;

Swatch;ClassiciPod;AccuWeather;Borders;Kodakq  Barter(Transac<on):PepsiCo;PaywithaTweetq  Bundling(Supermarket/Full-service):WalMartq  Cellphone:iPhone;Samsung(Galaxy);Sprintq  Disintermedia<on:Dell;eTrade;MaryKay;Zapposq  DoItYourself(Self-service):IKEA;BuildABearq  FlatRate(‘AllYouCanConsume’):Buffetq  Frac<onaliza<on:NetJets;MobilityCarsharingq  Leasing(Rent):Residence;Office;Tool(HilG);Carq  Licensing/Franchising:Disney;Subway;IBMq  LowTouch(NoFrills):SouthwestAirlines;Tataq  Luxury(HighEnd):DaimlerBenz;Nordstromq  Mul<levelMarke<ng:AmWayq  Nega<veOpera<ngCycle:Amazon;Dellq  Pay-as-you-go(Usage):RollsRoyce;GE;Zipcarq  Product-to-Service:SalesForceq  ReverseAuc<onq  ServiceSale:CirqueduSoleilq  Subscrip<onClub:Curves;SpoGfy;Costco;

SalesForce;Nealix;Blockbuster

1-SidedConversa<on(Pipe-BusinessModelMap)





WHAT(Offer/Product)

WHY(Request/Reward)


WHO(Channel/Distributor;Retailer;Broker;Performer;Supplier)

External

1-SIDEDCONVERSATIONS“ATOMIC”BUSINESSMODELPLAYS(OPTIONS)q  AssetSale:Factory(WhiteLabel);Bookstore;

Swatch;ClassiciPod;AccuWeather;Borders;Kodakq  Barter(Transac<on):PepsiCo;PaywithaTweetq  Bundling(Supermarket/Full-service):WalMartq  Cellphone:iPhone;Samsung(Galaxy);Sprintq  Disintermedia<on:Dell;eTrade;MaryKay;Zapposq  DoItYourself(Self-service):IKEA;BuildABearq  FlatRate(‘AllYouCanConsume’):Buffetq  Frac<onaliza<on:NetJets;MobilityCarsharingq  Leasing(Rent):Residence;Office;Tool(HilG);Carq  Licensing/Franchising:Disney;Subway;IBMq  LowTouch(NoFrills):SouthwestAirlines;Tataq  Luxury(HighEnd):DaimlerBenz;Nordstromq  Mul<levelMarke<ng:AmWayq  Nega<veOpera<ngCycle:Amazon;Dellq  Pay-as-you-go(Usage):RollsRoyce;GE;Zipcarq  Product-to-Service:SalesForceq  ReverseAuc<onq  ServiceSale:CirqueduSoleilq  Subscrip<onClub:Curves;SpoGfy;Costco;

SalesForce;Nealix;Blockbuster

1-SidedConversa<on(Pipe-BusinessModelMap)

Direct







WHY(Request/Reward)

2-SIDEDCONVERSATIONS“ATOMIC”BUSINESSMODELPLAYS(OPTIONS)q  Adver<sing:Mediacompaniesq  AffinityClub:MBNAq  Auc<on(WithoutAds):ChrisGe’s;eLanceq  Bank(Tradi<onal):Chase;WellsFargoq  Brokerage(Commission):Century21;Orbitzq  Co-crea<on:Lego;Threadlessq  Da<ngClub(Tradi<onal)q  Freemium(With/outAds):Hotmail;Skypeq  Insurance:Farmers;REGAq  Media(Newspaper):Metro;Craigslistq  OnDemand(JustInTime):Zaraq  OpenInnova<on:P&G;Tesla:RedHat;Ciscoq  Outsourcing:Apple;GEq  Partnering(Affiliates):Google;Amazonq  Razor/Blades:Gille`e:Printers;Nespressoq  ReverseRazor/Blades:iTunes/iPodq  SharedInfrastructure:Amazonq  ShoppingMall(Plaform):iPhoneq  Telcos:AT&T;Verizon;Sprintq  TVSta<ons:ABC;CBS;NBC

2-SidedConversa<on(Valley-BusinessModelMap)

WHAT(Offer/Product)





3-SidedConversa<on(Diamond-BusinessModelMap)




WHY(Request/Reward)

3-SIDEDCONVERSATIONS“ATOMIC”BUSINESSMODELPLAYS(OPTIONS)q  Auc<on(withAd-Revenue):eBayq  B2B-Mul<sided:Visa;MasterCard:WindowsOSq  Crowdfunding:Kickstarter;CassavaFilmsq  Crowdsourcing:Threadless;Nealix;Wikipediaq  Freemium(withAd-Revenue):Flickrq  Government(Local/Regional/Na<onal)q  Healthcare:TradiGonalHospitalq  LongTail(Customiza<on):Lulu.comq  Razor/Blades-Mul<sided:Nintendoq  StripClubq  UserCommuni<es(WithAd-Revenue):

Facebook;LinkedIn;Google;Amazon

WHAT(Offer/Product)
