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Power of Peace NetworkAn initiative to foster mutual understanding

and self-expression

Mr Abdul Waheed KhanAssistant Director-General for Communication and Information29 April 2007

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Content

• Threats to peace

• World military spending and MDGs

• Peace definitions

• Solutions

• Ways to achieve mutual understanding UNESCO and peace

• Peace and ICTs

• UNESCO’s contribution: PPN

• PPN initiative: stakeholders, first steps, features, operational base, elements of business base

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• War on terrorism• War on drugs• War on poverty• War on HIV and AIDS• War on corruption• War on human trafficking• War on climate change• War on ……..

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Threats to peace

• Wars, conflicts• Poverty• Materialism• Infectious diseases • Environmental degradation• Nuclear, radiological, chemical and biological

weapons• Terrorism, extremism• Political oppression• Transnational organized crime • Lack of mutual understanding and tolerance

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Peace is not an absence of war,it is a virtue, a state of mind, a disposition for benevolence, confidence, justice.

Baruch Spinoza (1632-1677)

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The World's Largest Military Spenders (Defense budgets in $ billions 2006*)

*The figure for the United States is the budget request for Fiscal Year 2008, including $141.7 billion for the Global War On Terrorism.

Unless otherwise noted, figures are for 2006. Expenditures are used in a few cases where official budgets are significantly lower than actual spending. Sources: International Institute for Strategic Studies, U.S. Department of Defense http://www.armscontrolcenter.org/archives/002279.php

Costs of attaining the MDGs:

$19 billion is the annual shortfall to eliminate starvation and malnutrition globally.$12 billion is the annual shortfall to provide education for every kid on earth.$15 billion is the annual shortfall to provide access to water and sanitation.$23 billion is the annual shortfall to reverse the spread of AIDS and Malaria.

Source: World Bank http://topics.developmentgateway.org/aideffectiveness/rc/ItemDetail.do~402274?itemId=402274&itemId=402274

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Peace ?

Harmonious relationships

Freedom from disputes

Inner contentment and serenity

Mutual understanding and tolerance

Freedom from wantFreedom of fear

Freedom to live in dignity

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There is no way to peace.Peace is the way.

Mahatma Gandhi (1969 – 1948)

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Solutions

• Respect for human rights • Respect for rule of law• Dialogue between people of different

nations and different cultures• Peaceful resolution of conflicts• Respect for diversity

10*UNESCO’s Constitution

A continuous exchange of information and knowledge

Free flow of ideas by word and image*

Mutual understanding

can only beachieved through:

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UNESCO and Peace

…since wars begin in the minds of men, it is in the minds of men that the defencesof peace must be constructed.

…ignorance of each other’s ways and lives has been a common cause, throughout history of mankind, of that suspicion and mistrust between peoples of the world through which their differences have all too often broken into war…

Constitution of UNESCO, November 16, 1945

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Information andCommunication

Technologies (ICTs)

have an enormouspower to foster the

free flow of ideas andenhance mutualunderstanding of

each other.

PEACEICTs

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Fostering mutual understanding

“Media are essential

to foster mutual understanding

and exchange of opinions and,

ultimately to establish

a peaceful environment.”

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UNESCO’s Contribution

Power of Peace NetworkAn initiative to foster

mutual understanding and self-expression

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What is the Power of Peace Network?

An initiative to:

• Support and train a network of local creative talent on all continents

• Acquire, develop and brand programmes and content on peace-related themes

• Distribute this content globally through radio, television, internet, telephony, Ipods, gamesand new digital and web-based services

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Who is behind?

UNESCO is using its convening power

to network public and private partners

and stakeholders

to participate in planning and testing

the PPN initiative.

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First steps

• Acquire, commission and train for a discrete body of content from diverse cultural settings

• Package, version, brand and distribute content through all media and ICT platforms

• Consult widely

• Undertake applied and participatory research for the development and funding of a fully operating Power of Peace Network

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Features of PPN

• Production and distribution– Focus on youth in reach and operation– Acquire at least 1000 items of broadcast quality

content from up to 50 countries for distribution on all platforms

– Train and commission young talent• Research and development

– Audience research, resource mapping, technology mapping, marketing strategies

– Partnerships• Business strategy

– Stakeholder planning and networking– Business modeling– Phase two strategic planning

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Operational base

PPN

Distribution Not-for-Profit Business Case

ContentLocal / Regional / Diverse

Writers

Producers Bloggers

Musicians

Broadcasters

Satellite

BroadcastPartners

(Affliates)

CD / DVD / Video

Distributors

Google

Internet

iPod Cellphone

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Elements of business base

“MOSAIC”Partners

DonorsAdvertisersDistribution Fees Mechandizing

PPN