1 queensland public libraries association libraries …the fourth ‘r’ sue mckerracher, alia...
TRANSCRIPT
1
Queensland Public Libraries Association
LibRaries …the fourth ‘R’
Sue McKerracher, [email protected]
2
How do we respond to people who ask us what purpose library and
information professionals serve in an information-rich environment, where many people have online access to
books and other resources?
STRATEGIC RESPONSE
3
Inspired, knowledgeable, creative, literate, enterprising, respectful and
connected communities, where everyone has equal access to
information and ideas
OUR VISION
4
Library and information professionals help
people create better futures
OUR MISSION
5
Better futures for themselves
Students achieving better marks in exams
Adults learning new skills in classes
Keen readers gaining pleasure from books
6
Better futures for their families
Wage-earners finding a better job
Parents sharing books with their children
Grandparents taking children to storytime
7
Better futures for those who rely on
their expertise
Companies relying on their business advisors
Patients relying on their doctors
Clients relying on their lawyers
8
Better futures are achieved by extending
people’s knowledge and understanding
STRATEGY
9
Increased knowledge and understanding
come from access to other people’s ideas
Commentators in newspapers
Academic thinking in respected journals
Authors’ ideas expressed in novels
10
The role of library and information professionals
is to find, share and connect
Find partners to enhance the service
Find information, document delivery
Find items for the loan collection
11
Connect with ideas, books, information,
knowledge, resources, community
12
The services delivered by library and information
professionals are unique
UNIQUE SELLING POINT
13
Nowhere else will you find books, resources,
technology, expertise and physical spaces available to everyone and free at
the point of use
14
Libraries are where art, culture,
community, enterprise and learning come
together
15
Libraries and information services
are catalysts for discovery and
innovation
16
Library and information professionals are
trusted guides
FEATURES AND BENEFITS
17
We know the best places to look
18
We know how to search more
thoroughly and find things faster
19
We help people discover the missing
pieces
20
In an expanding information marketplace, library and information professionals are more important than
ever before
MARKET POSITION
21
There are more books and resources
available now than at any time in history
22
People with online access are faced by
an overwhelming number of books and
resources
23
Anyone can surf the internet; library and
information professionals help people navigate it
24
CHALLENGES AND OPPORTUNITIES FOR THE SECTOR
Challenges
• Changing landscape• Freedom of access to
information and copyright issues
• Funding restraints• Outdated image of
libraries and librarians
Opportunities
• Focus on knowledge and information
• Technological innovation
• Community support for library and information services
25
How to use The Library Dividend
to advocate for Queensland public
libraries
THE LIBRARY DIVIDEND
26
The Library Dividend gives us …
THE LIBRARY DIVIDEND
27
A document
A dollar figure
Local comparison
Interstate comparison
Community endorsement
People would pay more
Rankings
What people value most
28
State Library of Queensland
resources
THE LIBRARY DIVIDEND
29
Powerpoint
Fact sheet
Library value calculator
Advocacy plan template
Presentations
30
What can we do with it?
THE LIBRARY DIVIDEND
31
News story for the media
Opportunity to call on friends and ambassadors for comment
Opportunity to seek out existing and new partners
Opportunity to sell our story internally, within council
Opportunity for the library team to feel good about what they do
32
Great conversation starters
Nearly half of all Queenslanders are public library members …
People value the services we offer – lifelong learning, literacy, internet access, supporting local culture and the arts …
Our library returns $2.30-worth of community value for every dollar invested …
People would pay $52 a year for library services (more if they could afford to), yet we are achieving all this for just $41 …
33
What is your ask?
We need a new library
We need to upgrade our building
We need more staff
We need to be included in council strategies around youth, family services, learning, arts and culture
We need funding to improve our collection
We need approval for our digital strategy
We need council to see libraries in a new light
34
Ask your Mayor to launch it locally
Present it at the next council executive
Send a copy to existing and potential partners – U3A, school principal, authors
Send a copy to advocates – faith leaders, bookshops, real estate agents, doctors
Circulate around council – youth, family services, health, ageing, arts, culture
35
What you will need to create
THE LIBRARY DIVIDEND
36
Covering letter
Call to action
Key messages for advocates
Follow through
37
Questions
THE LIBRARY DIVIDEND
38
Why are Queensland results different from Victoria and New South Wales?
39
Why are Queensland results different from Victoria and New South Wales?
The states are very different, especially in their land and population size and diversity
Governance, funding, management and operations are different
The studies took place at different times over a seven year period
40
Why are our council’s libraries returning more or less than others?
41
Why are our council’s libraries returning more or less than others?
Public libraries are designed around their communities
The level of community benefits will depend on the local community
42
If people are willing to pay $52, why aren’t we charging them?
43
If people are willing to pay $52, why aren’t we charging them?
‘Free at the point of use’ is a core value of libraries the world over, promoting equality
of access to information for everyone, including the most disadvantaged in
our society.
44
How does this return on investment compare with other council services?
45
Healthy infrastructure supports a healthy economy, attracting new employers and improving the overall quality of life in our communities. We
consistently see paybacks along our roads, rails and bridges. These dividends - safe, secure,
efficient transportation - pay us back in our day-to-day lives well in excess of every dollar we invest. Moody’s estimates every additional dollar spent on infrastructure generates a $1.44 increase in gross domestic product.
Paul Yarossi, chairman of the American Roads and Transportation Builders Association, February 2012, referring to Moody’s Analytics
46
Building your own advocacy plan
WORKSHOP