1

The alignment with national plans. The four missions of higher education

institutions. AU uniqueness and identities. AU academic excellence. SWOT analysis.

2

Education management is of international standard.

Programs are designed to serve the need of Thai society and international community.

The number of international programs, international lecturers and international students is the largest in the country

The graduates can communicate in English fluently and are accepted by other external organizations.

3

1.1 Develop programs which are of international standard

1.2 Establish overseas links and activities through

collaboration with leading universities and organizations

1.3 Increase the proportion and diversity of international

lecturers

1.4 Increase the proportion of international students

1.5 Improve foreign language proficiency of lecturers,

staff and students

4

The programs are accredited.The graduates possess outstanding quality

reflecting the University’s identity.The number of lecturers, academic

qualifications and academic titles corresponds with the required number for each program.

All programs and teaching-learning processes are student-centered.

The University’s educational quality is accepted internationally.

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2.1 Create the University’s culture of quality

2.2 Improve the quality of the University’s graduates in leaps and bounds

2.3 Enhance professionalism of lecturers

6

Lecturers’ academic works, research and creative works increase.

Lecturers’ academic works, research and creative works are recognised in the national and international arena.

Lecturers’ academic works, research and creative works benefit society.

7

3.1 Develop system and mechanism to promote academic works, research and creative works

3.2 Promote production of academic works, research, and creative works

3.3 Integrate academic works, research and creative works into teaching-learning and providing service to society

8

Administrative system is effective and corresponds with good governance.

Infrastructure and facilities to support effective teaching-learning, research and administration are available.

The University’s personnel’s competency is continuously developed.

The University’s personnel achieve balance of life.

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4.1 Develop administrative system to be effective and

able to cope with changes

4.2 Reform the University’s finance administration

4.3 Develop infrastructure and facilities required for

achieving the University’s mission

4.4 Develop information technology systems for

management

4.5 Prepare personnel at all levels for changes

4.6 Improve remuneration systems and welfare benefits

to attract quality personnel to work for the University

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Graduates have knowledge, ability, leadership, ethics and are accepted by society.

Students, graduates and personnel are awarded or recognized by various organizations.

The University provides academic service to society.

The University preserves art and culture.The University’s academic development garners

support from experts and organizations. The University is accredited by various national

and international organizations.

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5.1 Instill the identity of the University into

students, graduates and personnel to reflect

the University’s uniqueness

5.2 Present the University’s uniqueness and

image to public

5.3 Establish cooperation with strategic

partners and alumni associations in order to

present the University’s uniqueness and image

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