1. This type of ad execution style creates a character that represents the product.

1. Personality symbol

2. Characterization3. Fantasy 4. Image

98%

2%0%1%

2. ________ is a measure of the percentage of people in the target market who are exposed

to the ad campaign during a given time period.

1. Frequency 2. Scope3. Reach 4. Impact

1%0%

99%0%

3. Which of the following is NOT true about Sponsorships?

1. Most are sports related

2. Big Sponsorships i.e. the Olympics are usually very effective

3. Work well at the local level

4. Can be used to target lifestyle segments

1%

98%

1%

0%

4. The food tasting booths at Costco are an example of

1. Cash Refunds2. Price Packs3. Premiums4. Advertising

Specialties5. POP Materials

0%0%2%0%

98%

5. Which of the following is TRUE about our third mid-term?

1. Monday, March 18th

2. 8:00 p.m.3. MLM 026 (Milam

Aud)4. All of these are true

0%

0%0%

100%