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Page 1: 1. This type of ad execution style creates a character that represents the product. A.Personality symbol B.Characterization C.Fantasy D.Image :30
Page 2: 1. This type of ad execution style creates a character that represents the product. A.Personality symbol B.Characterization C.Fantasy D.Image :30

1. This type of ad execution style creates a character that represents the product.

A. Personality symbolB. CharacterizationC. Fantasy D. Image

25% 25%25%25%

:30

Page 3: 1. This type of ad execution style creates a character that represents the product. A.Personality symbol B.Characterization C.Fantasy D.Image :30

2. ________ is a measure of the percentage of people in the target market who are exposed to

the ad campaign during a given time period.

A. Frequency B. ScopeC. Reach D. Impact

Frequency

Scope

Reach

Impact

25% 25%25%25%

:30

Page 4: 1. This type of ad execution style creates a character that represents the product. A.Personality symbol B.Characterization C.Fantasy D.Image :30

3. Which of the following is NOT true about Sponsorships?

A. Most are sports related

B. Big Sponsorships i.e. the Olympics are usually very effective

C. Work well at the local level

D. Can be used to target lifestyle segments M

ost are

sports

related

Big Sponso

rships i.

e. the...

Work

well a

t the lo

cal le

vel

Can be used to

targe

t life...

25% 25%25%25%

:30

Page 5: 1. This type of ad execution style creates a character that represents the product. A.Personality symbol B.Characterization C.Fantasy D.Image :30

4. This element of the promotional mix is generally perceived as being more Credible

A. Sales PromotionsB. Personal SellingC. AdvertisingD. Direct MarketingE. Public Relations

20% 20% 20%20%20%

:30

Page 6: 1. This type of ad execution style creates a character that represents the product. A.Personality symbol B.Characterization C.Fantasy D.Image :30

5. Which holiday will we be celebration on Monday?

A. Memorial DayB. Arbor DayC. All Souls DayD. The Vernal

Equinox

25% 25%25%25%

:30

3 point extra credit opportunity next Wednesday. You need to come to class on time.


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