1. Why?

1. Why ?

Learn about web 2.0

1. Why ?

Make statistics useful

StudentsCitizensGeneralist media…anyone !

AcademicsPolicy makersSpecialized media

1. Why ?

Reach a wider audience

Statisticians

2. Existing dissemination web sites

Interest for dissemination sitesNumber of people who have bookmarked these home pages on del.icio.us

Source: del.icio.us

2. Existing dissemination web sites

Design

Accuracy

Access to sources,to add’l info

Easy to use

Easy to download

Easy to publish online

OECD

-

+++

+++

-

++

---

Almanacs

+

-

---

++

--

---

Encyclopaedias

+

-

-

+

--

---

SwivelMany Eyes

+++

++

+

++

++

+++

3. Outcomes

Demo?

3. Outcomes

Traffic: significant

3. Outcomes

Interactions with users:

disappointing

3. Outcomes

reactions: many

4. Lessons learned

4. Lessons learned

StudentsCitizensGeneralist media…anyone !

AcademicsPolicy makersSpecialized media

Statisticians

Very different expectations from our

different groups.

4. Lessons learned

Writing for the web

On paper: simple, clean layout

But on the web… 4 screens long

This is a typical Swivel graph, 5 data points

supported by 2 sentences of text.

We need to adapt our content to publish on the

web.

4. Lessons learned

The impact of

exposure

Exposure

First twelve datasets appear on the 1st page.

They are all visible.

Exposure

Newer datasets will have fewer visits than the 1st twelve, so they won’t

appear on the 1st page… so they will get fewer visits…

Exposure

And so on…

Exposure

And so forth…

Comparison with the OECD system

Drill down to get your data

Comparison with the OECD system

Both systems have an

arbitrary bias

Traffic goes to tables of

high-profile publications

Traffic goes to well-established tables

OECD Swivel

4. Lessons learned

2-way communication

Which is easier to interact with?

Hundreds of tables and graphs

One table or graph at a time

5. What’s next?