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World Wide WebcastWorld Wide Webcast

Paola CatapanoSilvano de Gennaro

Multimedia SectionCommunication Group

CERN, Geneva

Paola CatapanoSilvano de Gennaro

Multimedia SectionCommunication Group

CERN, Geneva

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Webcasting for Science CommunicationWebcasting for Science CommunicationWebcasting for Science CommunicationWebcasting for Science Communication

WWW identified by NASA as a mechanism to strategically leverage other communication vehicles and to reach a wide variety of relevant audiences: the science attentive public, mainstream media (print, internet, radio and television), educators and government

(see http://science.msfc.nasa.gov)

Source: John Horack, PCST5, Berlin 98

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The Exploratorium is a museum of science, art and human perception in San Francisco

650 interactive exhibits on basic science First in the World to use Webcasting for science

popularization

Origins of Webcasting @ the ExploratoriumOrigins of Webcasting @ the ExploratoriumOrigins of Webcasting @ the ExploratoriumOrigins of Webcasting @ the Exploratorium

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Webcast BandwidthWebcast Bandwidth

MO

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AD

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2M

512K

128K

56K

28K

14K

Satellite DTV / DVD

Text stream

Ambient webcamPhone audio

AM audioSlide show

Talking head 1/4 scr animationSlide/music show

FM audio

Broadcast audio

Near CD audio

Good quality movies

Webcast productions

7K

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Webcast ProcessWebcast ProcessWebcast ProcessWebcast Process

streaming

encoding

V/C. link

LABS

SCHOOLS

MUSEUMS

Remote team

Internet

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Livefromcern previous productionsLivefromcern previous productions

www.cern.ch/livefromcern/www.cern.ch/livefromcern/

Special educational events within the European Week of Science and Technology - Enhancing the attraction of basic science, in collaboration with other European Labs

Special educational events within the European Week of Science and Technology - Enhancing the attraction of basic science, in collaboration with other European Labs

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A Live World Wide Webcast for 2005A Live World Wide Webcast for 2005A Live World Wide Webcast for 2005A Live World Wide Webcast for 2005

Wish list: Proposed date: Friday, 25 Nov 2005

Last day of SOS 05 Official Pirelli relativity challenge award

Time: from 4 pm to 00.00 CET Three main broadcast platforms: CERN, The Exploratorium

and a European Science Museum Connections with HEP labs around Time Zones Live Q/A sessions with remote audience from Science

Museums

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ScopeScope

Objective To celebrate WYP Celebrate SOS 05 and its winners Make the public aware of LHC physics challenges in relation to

Einstein’s unsolved mysteries To reach out to a world wide audience and media with an

unprecedented live event

Targets young people >14, teachers, general public

Participants SOS

HEP worldwide Global Media

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Main ThemesMain Themes

1 : 2005 WYP

2: Science On Stage and the EIROforum

3: The LHC, a world project

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Divided in slots, each devoted to one of the themes, see detailed table (Annex 1) for details. Slot format:

00.00 Opening + handshake connections

00:05 Intro local guests

00:10 First Clip

00:15 First remote connection and theme discussion with guests

00:30 ENTERTAINMENT (Sponsors’ time)

00:40 Second remote connection and continuation of theme discussion

00:45 Q&A

00:55 Over to next SLOT

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PartnersPartners

Technical (encoding, streaming..)

CNAF Bologna, Tiscali

HEP Interactions, EPOG (?)

Other labs EIROforum

Science Museums The Exploratorium, Ecsite network

Other networks WYP, Schoolnet, Pirelli

Broadcasters EBU, RAI, TSI

Commercial Grid openlab members, 50th Anniversary sponsors

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Technical requirements Technical requirements Technical requirements Technical requirements

• Platforms (CERN, The Exploratorium…) will produce their own show

Requirements: local video team and equipment and high-end videoconferencing connection + expert.

• Simple remote connections (for Q/A sessions or guests) need

standard videoconference system to get connected to the platform.

•Encoding, streaming and platform switching are centralized in Bologna

platforms will connect directly to them

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Connections outlineConnections outline

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are needed to see this picture. How How cancan you get involved you get involved?? How How cancan you get involved you get involved??

1. PROVIDE VIDEO CLIPS RELEVANT TO THE THEMES

2. SUGGEST ENTERTAINMENT

3. SEND IN ORGANIZATION REPRESENTATIVES AS GUESTS OR PRIZE AWARDERS, BETTER IF WELL KNOWN PERSONS OR STARS

4. HELP WITH WEBSITE CONTENTS AND / OR GRAPHICS

5. OFFER ENTICING PRIZES AND OR CASH

6. GET CONNECTED TO CERN WITH EXPERT GUEST/HOST THROUGH VIDEOCONFERENCING DURING RELEVANT SECTION OF WEBCAST

7. ORGANIZE REMOTE AUDIENCE AND GET CONNECTED DURING Q&A SESSION

8. CONTRIBUTE TECHNICAL STAFF (video operators or similar..)

9. ACT AS A PLATFORM AND PRODUCE A FULL PROGRAMME FROM 30 MIN TO 2 HOURS.