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Your Strategic Partner

June 23rd 2011

Dolcera Knowledge Services Patent – Product Mapping

Dolcera Knowledge Services Patent – Product Mapping 2

Objectives

• Map current landscape of technologies of competitors

• Current global scaling strategies

• Predict future trends

Product – Patent & Product Claims Mapping

Sample case - Henkel• Henkel has a total of 141 patents• Henkel has a total of 59 products with ingredients out of 79 products• A total of 38 patents were mapped to 55 products• A total of 103 patents represent the whitespace for Henkel• A total of 10 patents are under other applications which need not to be

consider for P-P maping.

Dolcera Knowledge Services Patent – Product Mapping 3

Mapped actives Unmapped actives

IP clustering of CS

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IP clustering of silicone

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IP clustering of Polymer

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IP clustering of Particle and Naturals

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Acronyms of Cationic Surfactant

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• SAPDMA - Stearyl amido propyl Dimethyl amine • BTMAC - Behentrimmonium chloride• DSEHEMMS - Distearoylethyl hydroxyethylmonium

methosulfate• BOPTMC - Behenoyl PG-trimonium chloride• DSDMC - Distearyldimonium chloride• CTMAH - Cetrimonium halide

Product analysis for DSDMC

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Product clustering of BTMAC

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Product clustering of CTMAH

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Product analysis for SAPDMA Without Silicone

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Product analysis for SAPDMA With Silicone

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Product clustering of DSEHEMMS

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IP protection by Brand

Which are the most IP protected brands for Henkel?

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Time to Market

How long does it take Henkel to launch products for an Polymer active?

The first Patent for Polymer was published on

19940426 and the first product was launched on 20050601,

So the product containing polymer as active taken an average 11 years to

launch.

Henkel Scaling Strategy

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DE102008060147WO2010063565WO2010000619DE102008063372

Mapped PatentsWhat has been the patenting activity of Di-alkyl imidazoline quat for Henkel?

WO2010000645WO2010000658WO2010000573WO2010000582WO2010000569WO 2010000632

First Product Launched - Gliss Kur(2/17/2004 - Germany)

WO2006012930

DE 102007060528

Unmapped Patents

Henkel Scaling Strategy

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DE102009027679

Mapped PatentsWhat has been the patenting activity of Silicone for Henkel?

WO2010006866

First Product Launched - Gliss Kur(8/9/2002-Germany)

WO2006000258WO2006000257

WO2007000223

Unmapped Patents

DE 102006002767

Henkel Scaling Strategy

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DE102007039519

Mapped PatentsWhat has been the patenting activity of Polymer for Henkel?

WO2006136332DE102005059646

First Product Launched - Schwarzkopf Gliss Kur - 6/1/2005 – Germany)

DE4414423

DE10243038

Unmapped Patents

WO2004100908 EP2020227

DE19757214

WO2003047539WO2004100908

DE102009045856

DE102004045253

WO2008049701