10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]
TRANSCRIPT
![Page 1: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/1.jpg)
황 현 수
@harris_hwang
2010. 3. 17
소셜 미디어와 플랫폼 이야기
![Page 2: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/2.jpg)
Social 에 대한 거시적 이야기
![Page 3: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/3.jpg)
Introduction
Internet = Network Media = Web = Platform
Social +
Media
Platform
Network
Web
![Page 4: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/4.jpg)
Social Web Trends
1. Micro
2. Open
3. Mobile
4. Recomm
![Page 5: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/5.jpg)
Community hype cycle
클럽미니홈피 블로그마이크로블로그
1. 정보공유, 친목도모 (동아리)
2. Group Me (실명 Identity, 일촌 Relation)
3. 관계정보로의 회귀 (기자 Authority, SEO)
4. 장문단문 (좀더 가볍게, 실시간)
![Page 6: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/6.jpg)
Microblog
Key Success Factors
1. Easy Attention
2. Open Platform
![Page 7: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/7.jpg)
Microblog
1. 인터페이스의 변화
2. 관계형성의 변화
Micro + Blog: 가볍게 쪽지 날리듯, 맘편히 구독하듯
변하고 싶으면 “환경”을 바꿔라 ;)
![Page 8: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/8.jpg)
Microblog
Why important : Every+day
life
entertainment
pds
community
news
communication
videocommerce
mobile
personalizedbiz and finance
search
50
100
150
200
250
300
350
400
1,000 1,500 2,000 2,500 3,000 3,500
억 (PV)
만 (UV)
크기 : DT
2
1
3
![Page 9: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/9.jpg)
Microblog
드라마
광고영화
만화
음식
방송
사람
사건
상품
장소
학습
책
음악
업무
육아
Just saying anything
Why important : Every+thing
![Page 10: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/10.jpg)
Openness
Open+something, something Connect, Dev. Center
![Page 11: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/11.jpg)
Openness
Facebook Connect
Info Scrap
News Feed
Interaction
A Site B Site
고객 Base
Googlezon Facezon
![Page 12: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/12.jpg)
Openness
Why important
1. 제휴 네트워크: 상생 Ecosystem
![Page 13: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/13.jpg)
Openness
Why important
꽉 짜인 사업계획과 비용, ROI?
2. Less resource More performance, Innovation Lab
![Page 14: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/14.jpg)
Mobile
iPhone Effect
![Page 15: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/15.jpg)
Mobile
Mobile Traffic Trend
![Page 16: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/16.jpg)
Mobile
Why important : “Personal” Network Media
![Page 17: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/17.jpg)
Recommendation
Social Intent + Engagement Data
![Page 18: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/18.jpg)
Recommendation
Opinion of a friend
![Page 19: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/19.jpg)
Social 에 대한 味시적 이야기
![Page 20: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/20.jpg)
Cyworld miniHP
개인홈피 혁신, 네이트온 Leverage 그리고
1. Network Fatigue C2
2. Platform Limit Widget
네이트 커넥팅으로 새출발 ;-)
![Page 21: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/21.jpg)
Naver Blog
적절한 벤치마킹
1. C1 + 블로그 : 이웃
2. C2 + 블로그 : 스킨 자유도, 스마트 에디터
사람은 변하지 않는다. ;-)
![Page 22: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/22.jpg)
Social Strategy
구글이 잘하는건 뭔가?
Orkut, Blogger, Jaiku, Dodgeball, Youtube, Picasa, Friend Connect, Buzz
• 끊임없는 인수, 20% 실험
• Search, Map, Gmail, Android, Chrome..
![Page 23: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/23.jpg)
Next SNS
SNS 서비스의 다음 모델은?
1. 현재의 문제를 쌈박하게 해결해주거나
2. 말 안되는 걸(미래의 모습)을 보여주거나
Personal + Connect
![Page 24: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/24.jpg)
Designing Next SNS
![Page 25: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/25.jpg)
Designing Next SNS
![Page 26: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/26.jpg)
Social + Something
![Page 27: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/27.jpg)
Social Search
1. Social Q&A site
2. Social Bookmark site
3. Social Edit site
And ?
![Page 28: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/28.jpg)
Social Ads
1990s: Banner 2000s: Listing 2010s: Social
Keyword Word of mouthCategory
SegmentSegment TargetingTargeting PersonalPersonal
![Page 29: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/29.jpg)
Social + Commerce
![Page 30: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/30.jpg)
Commerce
Basic Value
1. 가 격 : 일단 싸야~
마일리지 좋고~ ;-)
![Page 31: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/31.jpg)
Commerce
2. 배 송 : 빨리빨리~
Basic Value
![Page 32: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/32.jpg)
Commerce
Added Value
1. 검 색
2. 컨텐츠
AND ?????
![Page 33: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/33.jpg)
Social + Commerce
People focused View ;-)
![Page 34: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/34.jpg)
Social + Commerce
Silver Bullet 가 아니라 Value Added Item ;-)
![Page 35: 10 0317 소셜미디어와커머스(황현수).ppt [호환 모드]](https://reader034.vdocuments.net/reader034/viewer/2022042214/625982e1202a8d5fd4658a7a/html5/thumbnails/35.jpg)
Thank You!