1 0 Facts about onl ine v ideo

1.8Million Words

150DAYS OF WRITING

minute of video1

video influence

=EXPLAINER VIDEO is 6 times more effective than print & direct mail

200%-300% THE CLICK-THROUGH RATE increased by

when including explainer video in email.

51%increase in subscriber-to-lead conversion

rates when video was included in an emailmarketing campaign

100 MILLION That’s the number of Internet users who watch online video each day.

vis itors

58%

of viewers remember more information after watching a explainer video than reading.

90%ONLINE SHOPPERS

64%

vis itors’s act iv it ies

Internet users who recall watching a video ad on a website they visited in the past 30 days. In detail80%

26%22%

15%

12%

looked for more information about the subject of the video

visited the website named in the ad

visited the company represented in the

video ad

purchased the specific product

featured in the ad