10 - innovating food, innovating the law - paola fossati

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Piacenza, October 14, 2011 "Innovating Food, Innovating the Law" Conference PAOLA FOSSATI (Università degli studi di Milano, Italy), Labelling animal welfare, empowering citizens’ ethics Video: http://vimeo.com/31050245


  • 1.International Conference Innovating Food, Innovating the Law An interdisciplinary approachto the challanges of the agro-food sector Paola Fossati Sezione di Medicina Legale e Legislazione Veterinaria Dipartimento di Scienze Cliniche Veterinarie Labeling animal welfare, empowering citizens ethics


  • Food
  • Increased connections
  • Need for effective communication channels
  • Knowledge

3. Labeling

  • effective communication channel in the marketplace
  • consistent with the concepts of:
    • traceability,
    • transparency
    • informed choice
  • enabling consumers to restore and develop more meaningful relations with food


  • Transforming and improving the concept of traceability asethics traceability :
    • allowingconsumers ethics to emerge
    • supporting consumers informed food choices

5. Labeling and food of animal origin

  • Food safety
  • Health
  • Why not providinginformation also on:
    • the animal farming systems
    • the animal slaughtering systems
  • ???

6. Ethics traceability

  • Information concerning current food production practices may:
    • prove crucial in enhancing awareness about animal distress
    • promotetechnological change towards more welfare-friendly forms of husbandry
  • What about animals lives in food production?
  • Labeling as a powerful ethical device

7. Labeling animal food in the EU

  • Ethics as an essential component of the idea of European citizenship
    • provides the basis for the assurance of a high level of consumer protection in relation to food information, taking into account the differences in the perception of consumers and their information needs whilst ensuring the smooth functioning of the internal market.
    • animal welfare labeling as a matter of citizenship


  • Regolamento n. 178/2002
  • Direttiva 79/112/CEE
  • Direttive n. 89/395/CEE
  • Direttiva n. 89/396/CEE
  • Direttiva 90/496/CEE
  • Direttiva 2000/13/CE
  • Direttiva 2003/89/CE
  • Regolamento n. 1830/2003
  • Regolamento n. 1924/2006
  • Regolamento n. 834/07/CE

EU 9. Ethically competent citizens/consumers

  • Transparencyabout the reality of animal farming and the supply chain
  • informed food choices
  • a new kind of civil society


  • More information may lead to more commitment toward animal welfare
  • Despite differences

11. The power of labeling

  • Increasing transparency
  • Providing more information about the lives of farm animals
  • Reaching the average consumer

12. The challenges

  • To reach more and more significant numbers of consumers who care enough about animal welfare to look at a label
  • First step:
    • to design a food label that provides the maximum amount of useful animal-welfare information
    • disclose some concrete and pertinent information about underlying animal-treatment practices

13. Conclusion

  • Labeling can be a powerful, democratic way to inform consumers about animal welfare credentials for animal products