10 insights for business creativity | neal thornberry
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insights from Neal Thornberry
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Neal ThornberryProfessor Thornberry is the founder and CEO of IMSTRAT LLC a global consulting and executive education firm specializing in ap-plied innovation. His company’s focus is on developing “Innovation at work, that works”. He consults with public and private sector organizations to help them embed and sustain innovation over the long term by combining a proprietary approach to innovation with a focus on entrepreneurial discipline.that “turns creativity into cash”.
1
Don’t be fooled by innovation jargon.meaningful innovation always starts with the intent to do something different that has impact.
2
Innovation may start with passion,but passion without discipline is dangerous.
make it a habit to evaluate the potential risks,
just don’t let it stop you.
3
Often, the best place to spot innovation opportunities
is to go to the source -
your customers.
4
When you understand that your customer will rarely buy
what you’re trying to sell her,you’ll become a keen observer of how she uses your product.
4
When you understand that your customer will rarely buy
what you’re trying to sell her,you’ll become a keen observer of how she uses your product.
5
It always wise to distinguish a good idea from an opportunity;
ask these questions:
5
It always wise to distinguish a good idea from an opportunity;
ask these questions:Is it durable?
5
It always wise to distinguish a good idea from an opportunity;
ask these questions:Is it sustainable?
5
It always wise to distinguish a good idea from an opportunity;
ask these questions:Is it defensible?
5
It always wise to distinguish a good idea from an opportunity;
ask these questions:Do others see it as compelling?
5
It always wise to distinguish a good idea from an opportunity;
ask these questions:Do your benefits outweigh the costs?
6
Innovators use the leverage from their customers
to test their ideas,and they gain it from their customers
7
Never forget that it’s crippling when markets change
and the people within your company don’t.
8
When you’re creating a MVP product,‘good enough’ is just slightly above the minimum threshold
to adequately solve a customer’s problem.
9
The diversity of your team will distinguish your ability to innovate;
keep it intimate and open.
10
“We run this company on questions, not answers?”
- Eric Schmidt
Is the word innovation overused and under utilized?
REALLY REFLECT...
