10 reasons to engage with axcess creative
TRANSCRIPT
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10 Reasons to Engage with The Axcess Group
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One… Local advertising is the "Last Frontier” for generating truly incremental revenue.
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Two… The decline of other local legacy advertising is creating an "ad vacuum" in your market.
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Three… Most TV stations simply do not have the resources to produce high quality multimedia ad content.
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Four… Ad concepts that run on all of your platforms are the most compelling for the client and generate effective results.
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Five… Salespeople sorely need more than "just numbers" to create solid client relationships that generate superior shares and repeat business.
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Six… Axcess has delivered over $750 million in incremental revenue for TV stations across the country, in large, medium and small markets alike.
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Seven… Axcess’ creative services provide all the components necessary to develop a long term advertising strategy that can run on all ad platforms.
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Eight… Axcess generates the fee for its services based on a Year One percentage of the initial ad spend.
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Nine… Axcess coaches your staff through the entire process, including prospecting, presenting and securing the critical client seminar.
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Ten… Client/Station relationships that were initiated by Axcess’ work have become permanent and profitable ones in countless locations across the country.
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RED OCEAN… BLUE OCEAN…
Axcess is “Blue Ocean”…
B
Make the competition irrelevant Create & capture new demand Create new uncontested market space
Beat the competition Exploit existing demand Compete in existing market space