10 Social Media Marketing Tips

for Travel AgentsFriday 11th November 2016Travel Centres Conference

Michael Collins, TravelMedia.ie & TTR

Michael Collins@travelmedia_ie

#TravelCconf

Why do I need to be on social?

70%

Digital100%Insert image of social media icons / content marketing / 100%

1.What Social Media Platforms Should I Be On?

1.What Social Media Platforms Should I Be On?

1.What Social Media Platforms Should I Be On?

1.What Social Media Platforms Should I Be On?

2. How to Use Facebook Effectively.play video, from 1.23 to 2.38

https://www.youtube.com/watch?v=2nMhg-98Rgk

“Facebook is not about social”

“Facebook is a media platform”

2. How to Use Facebook Effectively.

Custom Audiences

3. SEO

Have you ever asked your what keywords and phrases you want to rank your homepage and each page on your site for?

The best place to hide a dead body is……

……….........… the 2nd page of Google search

3. SEOLocal Search. Local SEO.

i.e. Google Places/Google My Business

3. SEO

SEO / organic first – CAPITAL SPEND

AdWords / PPC second – ONCE OFF SPEND

AdWords is your safety net

4. Mobile

4. Mobile

4. Mobile

1. responsive2. SEO audit and fix3. mobile friendly4. even better - built for mobile

5. Blog

Blog

1

234

5

TMB – Tropical Medical Bureau

3. SEO

SEO / organic first – CAPITAL SPEND

AdWords / PPC second – ONCE OFF SPEND

AdWords is your safety net

Pop QuizBiggest search engine in the world? 2nd biggest search engine in the world? Who owns YouTube?

6. Video

We publish video every week

• Cisco forecast video will represent 69% of all consumer-based Internet traffic by 2017.

• This is expected to rise to 80% by 2019.

(moz.com)

We publish video every week

7. Twitter

7. Twitter

1. B2B platform.2. Media and trade love Twitter.

3. Drives traffic. Free. No algorythm.

4. Content Distribution.5. Hashtags #

Use the Correct Hashtags

• http://www.travelmedia.ie/blog/travel-hashtags/

• BLOG: What are the most popular and widely used travel hashtags on Twitter?

• Which are the top travel hashtags used on Twitter?

TweetReachHashTracking

8. Newsletters / e-zines / email marketing

1. Collect email addresses. MailChimp, Constant Contact.

2. You already have them - customer bookings.

3. Facebook Custom Audiences - remarketing

9. Go Where Your Customers Go

Messaging

9. Messaging

medium.com: 2016 will be the year of conversational commerceThis trend best came to life in 2015 with Uber’s integration into Facebook Messanger

10. Phocuswright, Skift, Travolution

integrated

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THANK YOU

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