T W I T T E R F O R T R A V E L A G E N T ST R A V E L I N D U S T R Y E X H I B I T I O N 2 0 1 5 # T I E 1 5

H O L L Y G A L B R A I T H

@ H O L L Y G A L B R A I T H

G O F U T U R E M E D I A . C O M

G O F U T U R E M E D I A

S O C I A L M E D I A A N D

T R A V E L

• Australians spend on average 37:44 per month

online

• 68% of Australians use social media and 49%

use social media every day

• 65% of leisure travellers are inspired by online

sources, most notably through social/video sites

and search

• 21% of leisure travellers use social media to plan

trips (and 25% of business travellers)

• Smartphones are often used for travel inspiration

in “snacking moments” before planning

S O C I A L M E D I A A N D

T R A V E L

• There are approx. 2.8 million twitter users

in Australia

• Half of Twitter users surveyed say Twitter

content is influential in their consideration

of a travel brand

• 27% of Twitter users say they’re most

interested in and travel ideas/stories

• Every second, on average, around 6,000

tweets are tweeted on Twitter, which

corresponds to 500 million tweets per day

T W I T T E R U S E R

( A U S T R A L I A )

“They seem to be in the 25 to 55 age

range, fairly affluent, well-educated,

urban users, what advertisers would call

the AB demographic,”

“…it might only be 2.8 million accounts,

but those accounts probably represent a

particularly influential slice of the

Australian population.”

http://www.brisbanetimes.com.au/digital-life/digital-life-news/twitter-28-million-users-

in-australia-20140804-1009op.html

T W I T T E R

Twitter is an online social networking service that enables users to

send and read short 140-character messages called "tweets"

P E O P L E D O B U S I N E S S W I T H

T H O S E T H E Y

K N O W , L I K E A N D T R U S T

P E O P L E A N D B R A N D S C A N U S E T W I T T E R

T O C R E A T E D E E P E R C O N N E C T I O N S W I T H

T R A V E L L E R S

T O P O S I T I O N T H E M S E L V E S A S A

C R E D I B L E A N D T R U S T E D S O U R C E O F

I N F O R M A T I O N A N D T O S H O W

P E R S O N A L I T Y

I T ’ S A B O U T B E I N G

C O N V E R S A T I O N A L

T W I T T E R F O R T R A V E L A G E N T S

C O N V E R S A T I O N S

C O N V E R S A T I O N S

C O N V E R S A T I O N S

C O N V E R S A T I O N S

TERMINOLOGY

ESSENTIALS

H A S H T A G

• A hashtag is any word or series of

letters or numbers with the ‘#’ hash

symbol in front of it

• A way to aggregate information online

• They are a useful way to listen to what

people are saying online

• They allow your content to be found by

people who are interested in your topic

making it easy for them to find, join in

and share relevant information

W H A T T O T W E E T

A B O U T

A N D W H O T O

F O L L O W

T W I T T E R F O R T R A V E L A G E N T S

“Twitter is the shortest thing between you and

what interests you most.”

• Trisha Foresman @tforesman - Virtuoso Manager,

Tour & Specialty

• Abercrombie Kent @AKTravel_AU - Travel

Wholesaler

• Huka Lodge @HukaLodge - Accommodation Provider

• Tourism Australia @TourismAus - The industry profile

• Laura Fairweather @lfairweather - Manager,

Corporate PR, Four Seasons Hotels and Resorts

• Luxe Tiffany @LuxeTiffany Global - luxury hotel

expert, USA Today & U.S. News Travel contributor,

luxury traveler, beach girl

• Chris Noble @WorldNomads - GM of

WorldNomads.com

• AFTA @AFTAOfficial - The official Twitter feed for the

Australian Federation of Travel Agents

A F E W N A M E S

G R O W I N G E N G A G E M E N T O N T W I T T E R

THE BEST WAY TO GROW

ENGAGEMENT IS TO ENGAGE

T W I T T E R T I P S

• You don't have to read every tweet

• Twitter is a conversation

• Use the search function

• Add images to your tweets (you can add upto 4)

• Have a filled out bio & profile picture

• Meet up in real life (tweetup)

• Reply & thank

• Be human, be polite

• Use Twitter lists

• Join in!

T R A V E L T W I T T E R

C H A T S

T W I T T E R F O R T R A V E L A G E N T S

T W I T T E R C H A T S

• #TravelSkills

• #TTOT

• #CruiseChat

• #TL_Chat

• #FoodTravelChat

• #RTTC

• #TRAVELSKILLS

• #TTOT

• #TRAVELSKILLS

• #TTOT

T O U R I S M T W E E T U P

# T O U R I S M T W E E T U P