10 social media secrets to building your brand — smc evansville
TRANSCRIPT
10 Personal Branding Secrets
WithSocial Media
10 Personal Branding Secrets
WithSocial Media
@edeckers
1. You Are a Brand
(Get over it)@edeckers
2. Fill In Your
Profiles
2. Fill In Your
Profiles
@edeckers
@edeckers
@edeckers
Secret #3Secret #3
Build your personal brand around your
blog @edeckers
@edeckers
Blog about. . .Blog about. . .
•Your job•Your field•Industry trends
•Special reports
•Your life@edeckers
Secret #4:Get LinkedIn
@edeckers
In 2010:• 70% of hires made through networking• 28% of hires found through job boards
@edeckers
@edeckers
@edeckers
Secret #5
Those dastardly search
engines...@edeckers
@edeckers
@edeckers
Secret #6
Social media is not about nagging
@edeckers
@edeckers
Secret #7
It's about Trust & Relationships
@edeckers
@edeckers
Find People
@edeckers
Build Your Network
@edeckers
@edeckers
Create & Follow Lists
@edeckers
8. Write Good Shit8. Write Good Shit
@edeckers
Write Drunk, Edit Sober
(Remember the
Circle thing?) @edeckers
@edeckers
@edeckers
Secret #9
Secret #9
Measure Everythin
g
Measure Everythin
g
@edeckers
@edeckers
@edeckers
Secret #10
Secret #10
Take Your Networking Outside
@edeckers
@edeckers
@edeckers
Read meErikDeckers.comProBlogService.com
Reach me
Thank you!
1. Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/
2. Wheel Folder - Leo Reynolds - http://www.flickr.com/photos/lwr/3. Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/4. Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/5. Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/6. Tape measure & Moleskine - JF Sebastian -
http://www.flickr.com/photos/jf-sebastian/7. Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/8. Crowd photos - Erik Deckers - http://problogservice.com/blog
Photo credits