10 spiceworks share simple ways to spice up your it promos!
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Share your tips tech marketing tips at http://spice.ly/ShareYourTipsTRANSCRIPT
1010 Spiceworkers share simple ways to spice up your IT promos!
Spiceworkers share simple ways to spice up your IT promos!
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Wait a sec – what’s a Spiceworker ??
Spice�work�er [spaīs-wurk-er] noun: one who spices IT up.
These Spiceworkers help tech marketers – like you – everyday! They know the secret spice behind good IT promos J
“Drop the marketing speak. Effective promotions solve a problem or tell a story. Simplicity plays better than flashy.”
Emily Jansen, Account Manager
#1
“Be direct and simple with your promos. IT pros are busy throughout the day putting out IT fires and will notice an ad that can help with their job.”
#2
Elaine Huang, Sr. Account Manager
#3
“Be careful with hypertargeting. You may oversaturate the audience and exclude potential new customers.”
Clayton Malcom, Ad Operations Manager
#4
“Appreciate unique audiences. Targeting the UK? Don’t be afraid to spice your marketing up with a little British slang. Customizing your promotions goes a long way!”
Amanda Brendrey, Client Services Team Manager
#5
“Always try to add a bit of flair. Chances are that IT pros have seen a version of your message before. So mixing it up can do wonders for your campaign.”
Taylor Blair, Account Manager
#6 “Animation and interactivity really drive engagement. They allow more visibility to what the message is and with interactions it lets the viewers be hands-on.”
Jessica Perez, Trafficking Manager
#7
“Be yourself and have personality! Make it a personal conversation and relationship – that’s what IT pros really want!”
Josh Harwell, Account Manager
#8
Hannah Griffiths, Sr. Client Success Manager
“IT Pros are weary of traditional marketing. Research and A/B test! Leverage what you’ve learned – even if it’s outside your comfort zone.”
#9
“Don’t be afraid of getting a little silly with your imagery and copy. Run more than one version of a banner. This way you can quickly figure out what works best!”
Merrill Laufer, Account Manager
#10
Alexandra Simons, Trafficking Manager
“Animals. Bacon. Zombies. FUN drives engagement!”
Your turn! Your turn! Share your tips with other tech marketers!
Post them to http://spice.ly/ShareYourTips