10 Steps To10 Steps ToSuccessfulSuccessful

SmallSmall Business Business

NetworkingNetworking on LinkedIn! on LinkedIn!

Photo Courtesy of VinuthapPublished under the Creative Commons License

Another PresentationAnother PresentationIn A Series On LinkedInIn A Series On LinkedIn

byMichael L. YubloskyThe “Web Professor”

April 2, 2013

connect with mewww.linkedin.com/in/michaellyublosky/

#1. A 100% Complete Profile#1. A 100% Complete Profile(per LinkedIn)(per LinkedIn)

Complete your profile fully, use all Complete your profile fully, use all default sections and character default sections and character allowancesallowances

Be human, be transparentBe human, be transparent

Write in 1Write in 1stst person person

Brand yourselfBrand yourself

Write to your target customerWrite to your target customer

Use a “business ready” photoUse a “business ready” photo

#2. Add Keywords to LinkedIn's #2. Add Keywords to LinkedIn's Important Search FieldsImportant Search Fields

Headline (Slug, Tag) - (120 Characters)Present & Previous Position –

(100 Characters, each)Summary/Specialty (recently combined) –

(1,500 Characters)Experience Descriptions – (2,000 Characters, each)

Use a Word Cloud GeneratorUse a Word Cloud Generator(i.e. Wordle.net/create) to see(i.e. Wordle.net/create) to see

what Keywords you emphasizewhat Keywords you emphasize

Paste Text Here

Then click < Go >

Sample From My LinkedIn ProfileSample From My LinkedIn Profile

#3. Add Up to 50 Skills, More #3. Add Up to 50 Skills, More Sections, Rich Media FilesSections, Rich Media Files

Sections Suggested inSections Suggested in“Edit Profile”“Edit Profile”

Rich Media FilesRich Media Files

Documents, audio, images, presentations, other (i.e. Kickstarter) and videos may be added to:

SummaryExperience (Each individual)Education (Each individual)

Need URL (Internet address)

#4. Expand Your Connections -#4. Expand Your Connections -Import Email AddressesImport Email Addresses

Connect with AlumniConnect with Alumni(it's Easy!)(it's Easy!)

Join Groups, NetworkJoin Groups, Networkand Connectand Connect

Up to 50 Groups and 50 Sub-Groups...AlumniIndustryJob SearchOccupationalRegionalSpecial Interests

Benefits of GroupsBenefits of Groups

You can see the profiles of group members as if they were 1st level connections.

Correspond without InMails (save $10.00 each).

Commonality of group makes it easier to connect with members.

The Power of LinkedIn ConnectionsThe Power of LinkedIn Connections

1st - 1002nd – 10,000

3rd – 1,000,000

Replace 100 with 250Replace 100 with 25033rdrd = 15,625,000 = 15,625,000

Important - Expands Opportunities!Important - Expands Opportunities!

When you connectwith someone,

their 1st become 2nd 2nd become 3rd

#5 Secure Recommendations#5 Secure Recommendations

(Surely some one out there likeswhat you did for them!)

From work experience - former bosses, co-workers clients and customers.

Professors, advisers, partners...

You can choose to publish or ask for a revision.

Ask for RecommendationsAsk for Recommendations

Customize each request with apolite, gracious and personalized note.

Provide a few KeywordsKeywords outlining the accomplishments or qualities this person might mention about you – or remind themof a project or a task.

Of course, always thank the personfor writing the recommendation.

Do not just 'trade' recommendations

#6. Set Up Your Company Page#6. Set Up Your Company Page

Banner ImageBanner Image646 x 220 pixels646 x 220 pixels

Display Products & ServicesDisplay Products & Services

Publish UpdatesPublish Updates

Add Media Files (New)Add Media Files (New)

Post Jobs, Careers (Fee)Post Jobs, Careers (Fee)

To Set Up A Company PageTo Set Up A Company Page

Must be a current company employee listed in experience

Have a company email address on LinkedIn account

Your company's email domain is unique to the company

Profile strength Intermediate or All StarHave several connections

#7. Set Up Your Own Special#7. Set Up Your Own SpecialInterest Group Discussion(s)Interest Group Discussion(s)

Set Up Rules and GuidelinesSet Up Rules and Guidelines

Direct New MembersDirect New Members To Your Web Site To Your Web Site

Can Send Weekly EmailsCan Send Weekly Emails

Benefits to YouBenefits to You

SharingHelping OthersIncrease VisibilityConnect With Others – never would have met, would not have access to

#8. Define Your Tactics -#8. Define Your Tactics -Select Your ToolsSelect Your Tools

Market, Promote, Test, Repeat Market, Promote, Test, Repeat

Group Discussions -Group Discussions -Case Study: Case Study: Daily BlogmaDaily Blogma

Smaller GroupSmaller Group39% Owners39% Owners

81% Managers or Above81% Managers or Above

#9. Target Market Through#9. Target Market ThroughAdvanced Search OptionsAdvanced Search Options

Advanced Search OptionsAdvanced Search Options

People SearchPeople Search

Company SearchCompany Search

Samples ofSamples ofAdvanced Search FiltersAdvanced Search Filters

Name

Keywords

Zip Code

Title

Company

School

Industry

Relationship

Language

Premium Filters:

Company Size

Seniority

Level

Interests

Fortune 1000

#10. Make This A Company-#10. Make This A Company-Wide Team EffortWide Team Effort

Leverage theadditional visibilitymore contributors

will add.

Thank you!Thank you!

Let's chat if you needLet's chat if you needhelp being found onhelp being found onLinkedIn or Google -LinkedIn or Google -

Michael YubloskyMichael Yublosky847-634-6535847-634-6535

for individual orfor individual orcompany coaching.company coaching.