how we linked sport to networking
TRANSCRIPT
How we linked Sport (+other leisure interests) to Networking
Two guys wanted to play football
This guy looks
familiar to me…
Doesn’t he look like “I’m gonna get ya
$$ f*ckers!!”??
Oh! A Kipsta ball…you’re not
retro…
So instead of going to the park, they built Futby
A round of applause for this brilliant job!!
Everything was great until…
Why people don’t create games???
I dunno…but why are you wearing a tie??? We’re
entrepreneurs for God’s sake!
…they realized users are f*cking lazy
No animal suffered abuse during this presentation
Of course, we’re not calling you “donkey”
(We promise)(Really)
This was the problem.
(“Motivations” not “Carrots”)
So what motivates users?
Extrinsic Motivation
Intrinsic Motivation
ExternalRegulation Introjection Identification Integration Competence Autonomy Relatedness
So the result was…
3/6…
…but not enough
The team had to break up but…
…Pablo teamed up with Miguel!
Poor devil…he still doesn’t know how lazy and stingy our
users are
To infinity and beyond!!!!!!
They started analyzing their users…
Can you see them? Mmmm…no. Those
f*ckers don’t show any sign of life
…and they detected three clear things
LOW INCOME
NO ENGAGEMENT
NOT SOLVING ALL PAINS
Hey guys, I’m not as lazy as this f*cker is
telling you
Pains…good one! Which pains were we solving?
FIND PEOPLE TO PLAY
FACILITATE BOOKING
GAMES COMMUNICATION
Stop analyzing me ok? It’s not funny…
TOOLS FOR ORGANIZERS
And what users could pay us for?
SALE
SUBSCRIPTION
RENTING
LICENSING
COMMISSION
ADS
Business Models are simple. Don’t
reinvent the wheel
I’m afraid the pain wasn’t strong enough but…
We got an idea!!
Seriously guys, what’s all this about the ties?? You were
cool before…
…we could use sport as a linker to network!!
Profile IT recruiter
Interests
Dancing, Climb and Yoga
Profile IT management
Interests
Climb, Guitar and Yoga
mmm…let’s take a look to users’ motivations now
Extrinsic Motivation
Intrinsic Motivation
ExternalRegulation Introjection Identification Integration Competence Autonomy Relatedness
So the result is…
5/6…
You're all clear, guys, now let's *blow* this thing and go
home!
Not that easy Han…We still have challenges to face
VALIDATE ASSUMPTIONS
GATHER INSIGHTS
CREATE THE NETWORK
REFLECT USERS MOTIVATIONS ON THE
PLATFORM
GENERATE MONEY
OK, it was good to know
ya…
Most important…Show me the money!
SALE
SUBSCRIPTION
RENTING
LICENSING
COMMISSION
ADS
Again, Business Models are simple
And why did you open it to more leisure interests?
Because one day this happened…
Hey I like the idea, but I’m f*cking lazy and I don’t practice sport
Do you think what I’m thinking?
Yeah…users are f*cking
lazy
Don’t forget it! You’re users are lazy! Motivate them!
You f*cking lazy!!!!!!
No!!!!!…find their motivations
This is what I like s*cker!!
Starring this story…
Tiesport.com eMail: [email protected] Twi5er: @Tiesport
Hey you a got a lot of work to do.
Aren’t you stressed?
Actually I am but I’m gonna
get ya $$ f*ckers!!
I laugh just to keep me from crying