10 Steps to Successfully

Marketing Your

Business On Facebook

Patsy StewartSocial Media Practitioner

April 17, 2012

Social Media Impacts Your Market

• Facebook 845+ million active users• Twitter 200+ million users• LinkedIn 147+ million users• YouTube over 4 billion views / day

Understand the ROI of Social Media

It’s NOT about Selling

It’s about Building Relationships

Here’s the Facts!

Facebook is the #1 social destination Facebook gets 9% of all visits online 50% of active users log on to Facebook in

any given day Average Facebook user is connected to

80 pages

What You Need to Know

• In order to create a Facebook page you need an account on Facebook.

• Your Facebook page is linked to your personal profile because you are the admin but that info is never revealed unless you choose to reveal it.

• You can add additional admins but make sure they are trusted individuals.

• You can have an unlimited number of likes (fans).

• You can post content on your page as the page or as yourself using your personal profile.

1. Create Your Pagehttps://www.facebook.com/pages/create.php

Local Business

Non- Profit

Company/Entrepreneur

2. Timeline is Visual

1. Select an image that reflects your brand - dimensions 851 x 315 px (minimum size is 399 px across) Having a graphic artist on staff is a plus but not necessary.

2. DO NOT INCLUDE… contact info, phone, address, website, calls to action, price or purchase info, reference to Facebook

3. Profile image compliments your cover image – dimensions 180 x 180 px

Creating a Cover Image

3. Optimize Your PageMake it easy for your fans to find you

4. Update Timeline with Milestones

1. Add milestones to your timeline to define your most important events.

2. Showcase with images – dimensions 843 x 403px3. Start with when your business was founded4. Include major events, product releases, accomplishments

5. Pin Important Updates

1. Pin important updates to the top of your timeline.

2. Update will stay pinned to the top for up to 7 days

3. You can unpin at any time.

6. Highlight Updates

1. Highlight important updates.2. Click on star at top right corner to highlight.3. Spans across both columns of timeline.

7. Manage Your page

8. Post Daily Content

1. Content should be visual and engaging2. Content with images and links get more engagement3. Consistent, post often – posting daily improves

performance4. Mix it up with types of content5. Share other page posts6. Comment when others post on your wall7. Show gratitude8. Switch between posting as business and personal

9. Use Tabs & Applications

1. Tabs can be found under cover image2. Maximum of 12 tabs show but only 4 are default3. Tabs can be edited except for Photos.4. Adding applications increases user engagement

10. Last Minute Tips

1. Grab your Vanity URL after you have 25 likes. (chose carefully)

2. Link your Twitter account to Facebook3. Use Facebook social plugins on website4. Integrate social media sites with traditional

marketing5. Use targeted Facebook and sponsored ads

15 Tips to ASK for Engagement1. Ask specific questions2. Ask yes or no questions3. Ask timely questions4. Ask edgy questions5. Ask true or false questions6. Ask questions about a photo7. Ask poll questions8. Ask fun questions9. Ask directly10.Ask preference questions11.Ask who's attending an event12.Ask those who attended the event to share

favorite moments or photos13.Ask for tips14.Ask humanistic questions15.Ask fill in the blank questions

Social Media Practitioner and Social Buzz Lab Owner, Patsy Stewart has 10 years of Marketing and Branding experience with a strong background in Digital Media. She is passionate about helping companies understand how they can use social media to generate BUZZ around their brand. She has extensive experience integrating social media with traditional media. Patsy is a National Speaker and a contributor to Social Media Today as well as guest posts on many social media blogs. She is the author of the ebook “How to Grow Your Digital Footprint”.

www.WeBuildBuzz.com 540-632-2623 patsy@WeBuildBuzz.com