10 steps to using social media to launch your book

15
10 Essential Social Media Steps to Launch Your Book

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Post on 14-Jul-2015

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10 EssentialSocial Media Steps

to Launch Your Book

Social Media Mix

• Twitter

• Facebook

• LinkedIn

• YouTube

• WordPress

• 1. Decide the subject area you want to write about (the topic of your book).

• 2. Passionately talk about it on Twitter, Facebook, your blog, and YouTube.

• 3. Interact with those who follow you on your social media platforms.

• 4. Ask them regularly what more they want you to write, do, build or provide.

• 5. Pick one of the more requested responses and figure out a way to do that in your "spare" time.

• 6. Continue to passionately share yourself, and build your audience.

• 7. Chunk the build-out of what you chose in Step 5.

• 8. Ask your audience which chunk they’ll pay for. Start writing that one.

• 9. Use income from that chunk to fund the development of those that follow.

• 10. Only add what's useful. Resist adding bells and whistles.

Twitter

• Build Your Audience

• Update 1-20x Daily

• Connect to Prospects

• Communicate with Customers

Facebook

• Update 1-5x / day

• Inform your fans

• Share pics & videos

• Converse

• Facebook Connect

YouTube

• Publish Videos to your channel weekly+

• Primarily a search strategy

• Limited interaction

• Embed videos on your blog / web site

WordPress

• Update Weekly

• In depth articles

• Communicate with your community

• Facebook Connect

What do you do now?

• Build an Audience

• Create content that is:

• Free

• Informative

• Relevant

• Engaging

• Updated often

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