steps to launch - maia

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LAUNCH AND EXPANSION GLOBAL We execute a proprietary, proven methodology to maximize brand identity, create revenue, add alliance and distribution partners and enable demand generation. We increase reach, frequency and revenue for every client to reach growth goals.

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Page 1: Steps to launch - MAIA

LAUNCH AND EXPANSION GLOBAL

We execute a proprietary, proven methodology to maximize brand identity, create revenue, add alliance and distribution partners and

enable demand generation. We increase reach, frequency and revenue for every client to reach

growth goals.

Page 2: Steps to launch - MAIA

Launching in North America

1. Who We Are2. Pre Launch

Creation of Launch Budget Market Analysis Regulatory Approvals Market Entry Requirements Global Pricing

3. Launch Launch Requirements Funding the Launch? 10-100-1000 Training and support

4. Post Launch Industry Awareness Consumer References Mass Market

5. Social Media Corporate Website Social Media: Demand Generation

6. Funding Options Using Crowd Funding?

7. Conclusion8. **Same process applies for global markets

Page 3: Steps to launch - MAIA

Who We Are… 1. We are a team of experienced professionals who will help you plan and execute

launch and expansion in North America and other markets. 2. We represent your company and are local “feet on the street” with executives to

advise and manage operations to ensure success. 3. Our team are entrepreneurs that advise and implement, who have worked with

“Fortune 500” companies or helped them become Fortune 500 companies as part of a team. Together we have taken the breadth of our expertise, knowledge, contacts, insight and spirit to best represent and execute successful plans to produce successful teams and companies.

4. We work with small, medium, larger companies to launch and expand markets.

Page 4: Steps to launch - MAIA

Experience Over 35 years experience in Rx, OTC, Consumer

Brands, Prevention and Anti-Aging, Natural Breadth is perfume, skin care, systemic, nail polish,

essential oil, ethical, proven, scientific brands Distribution, social, high end retail, pharmacy and

niche as well as resort and cruise lines

Page 5: Steps to launch - MAIA

Components Our Team expertise includes;

Sales, marketing Social media and web Brand identity Finance Distributors Associations Agents, resellers and buyer’s in Cosmetic, Rx, OTC, Consumer Brand, Specialty, NHP,

and Wellbeing markets Positioning Statement – We concentrate on the customer and

implement strategies tailored to meet goals Value Proposition – Shared Risk and Meeting Goals Unique Product Benefits and Customer and Consumer Education Establishing and Meeting Audience Expectation Our Guarantee –We work with you to Achieve Success

Page 6: Steps to launch - MAIA

Our Services Include

Regulatory Approvals – All required approvals to sell in Canada

Support, Packaging and Labeling compliance Pricing Analysis to compete in the North American or

Global Markets Social Media/Web – Brand recognition Brand Positioning and Presentation Recruitment of Audience Members Training, in house and online In Market Demand Generation Budget to establishment a foundation for success

Page 7: Steps to launch - MAIA

Market Analysis = Perspective

Market Analysis and Establishing Early Target Markets Detailed Competitive Analysis Pricing Analysis – Create Global pricing Key Product Differentiation SWOT Recommendations on how and where to enter the marketplace Suggested tactical plan Fixed price fee for services

Page 8: Steps to launch - MAIA

Market Entry Requirements

Product Literature - Bilingual Key Ingredients List Retailer Support Kit Pricing Review Opening Order Specials Product Merchandising Consumer Endorsements Corporate Website

Page 9: Steps to launch - MAIA

Regulatory Approval Identification of Required Approvals Labeling Requirements Preparation of Submissions Reporting Review of Corporate Structure Requirements

Page 10: Steps to launch - MAIA

Demand Generation A Comprehensive Social Media Plan is crucial to any

launch Social Media must Drive Traffic to the Website Face Book, LinkedIn and Twitter are essential to Social

Media Play as well as Pinterest* for some A YouTube Channel can be a Critical Tool *Instagram and Pinterest are Strong B2C Mediums –

Pinterest is 80% women Messaging is Consistent and Constant – most importantly

Appropriate to the market, sector and region

Page 11: Steps to launch - MAIA

10-100-1000 – Launch - Market Coverage

Stage Two of Launch is to Build a Retail Network. The Most Effective Plan is a 10-100-1000 approach

Recruit and Train Ten Regional Distributors Each Distributor Recruits 100 Retailers Each Retailer Sells $1000 per month Net to the Company is $420K per month Once the Process is in Place it Expands Until all

Geographies are covered Supported by a Consistent Demand Generation Program to

Increase Consumer Awareness

Page 12: Steps to launch - MAIA

Mass Market There are Two Avenues to the Consumer:

Mass Market Retail The Large Retail Chains or anchor stores high end or otherwise Requires Significant Consumer Awareness Must Have Marketing Budget to Support Launch Must be Able to Finance both Inventory and Receivables Significant Risk on Product Return Guarantees Complex Contracts

Direct to Consumer Home Shopping Network etc. Must be Able to Provide Inventory on Consignment or Extended Terms Significant Product Return Risks This is a Significant Move for any Company Requires a Separate Plan and possibly brand Financial Obligations Should Not be Underestimated, commitment, and affect….terms, stability, and readiness.

Page 13: Steps to launch - MAIA

Strengths – To Your Benefit RX, OTC, Natural, and Well-being Expertise Finance experts, receivables, purchase order, inventory and

loc’s We work with you to achieve your goal Comprehensive network of contacts and influencers globally Distribution partners, contacts include buyers, chains, re-

sellers and professionals Linked to major conference organizers Founder Rejuvin-Aging Association and Well-being Coaches

as well as Opinion Leaders Outstanding network and invaluable expertise Develop customized plan based on specialty, need, market,

sector or by region – potentially a combination Can introduce to global markets through network.

Page 14: Steps to launch - MAIA

Rules of Engagement Ethical, clean, validated and proven products that facilitate

positive change in an aspect of well-being Consumer focused and consumer centric Truth in messaging, respect and integrity Shared risk – it takes more than a good product to be successful Team oriented, flexible, stable and nimble to meet market

demands Establishment of a plan that can be executed and is adapted to

address change Social media and servicing the expectation of distributors is key Respecting a unified team approach Shared risk and execution of an established plan Activity is key…Revenue is an outcome.

Page 15: Steps to launch - MAIA

Engagement Specifics Traditionally retainer based, measureable against key

deliverables – cost effective and shared risk Fee for service on deliverables such as PR, editorials, pricing

analysis, white paper, presentations Deliverables are measureable, forecasted and reported Tactics and deliverables are agreed upon at onset GOST planning can be included, and Stop, Start and Continue is

part of the process every three months Distribution, logistics, ecommerce sites and all go to market

strategies agreed to prior to execution.

Page 16: Steps to launch - MAIA

Conclusion Launching a product into the North American market and

global markets requires a tactical step by step plan with one Goal. – GOST

We are not consultants who hand you a plan. We engage to help you execute.

We assist companies in successful launch and expansion by advising and executing. We help you establish global pricing, securing distributors, and supporting those distributors in moving inventory.

We offer a customized approach and we don’t re-create the wheel, but work with you to establish successful pre-launch, launch, and implementation post launch.

Page 17: Steps to launch - MAIA

Pre-Launch, Launch and Post

Funding and Crowd Funding available Corporate web-site and branding Industry awareness Launch requirements Stop, Start and Continue Distribution

Page 18: Steps to launch - MAIA

Contact Details Maia International Inc.

2249 Colonel William Parkway, Oakville ON CanadaDirect Tel: 905 582 9970Mobile Christine Pemberton 289 8343332Electronic contact and resources:Key contacts: christine@maiaglobal.comwww.maiaglobal.comwww.rejuvin-aging.comwww.naturalcomments.com - blogwww.mywelliving.comAffiliates: The 180 Perspective, Juventas, McCartney and Associates, as well as Select Europe and UK based companies/partners.