Social Media Marketing

Exploring S.O.C.I.A.L.M.E.D.I.A

Andrew Chow Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002

Table For Six since 2008 Education - Thames Valley University, UK Business Awards

STB Business Award – Most Innovative Marketing Initiative award 2007

Spirit of Enterprise 2008 Successful Entrepreneur 2010 Spirit of Service 2012

Certification - NLP Practitioner & Certified Life Coach Forte

PR Strategic Counsel, Implementation & Monitoring Social Media Strategy Brand Management Consultancy Personal Branding

Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified Asia Professional Speakers - Singapore

Profile

Andrew Chow a.k.a Ideasandrew

Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media SharingFlickr Collection  - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg

Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/

More than 250 interviews/feature in 6 years from local / International media

Social Media Marketing

Exploring S.O.C.I.A.L.M.E.D.I.A

StrategyS>O>C>I>A>L>M>E>D>I>A

Clear Game Plan?Target Audience?

Objectives?Risk Assessment?

OrganisationS>O>C>I>A>L>M>E>D>I>A

Seamless Integration?Operating Procedure?

Are you ready?

or

ChannelsS>O>C>I>A>L>M>E>D>I>A

B2B or B2C?Strategic Fit?

Impact?Feasibility?

Prioritize

InvestmentS>O>C>I>A>L>M>E>D>I>A

Content Creation?Consultancy?

Training?Monitoring?

Authenticity vs Authority

S>O>C>I>A>L>M>E>D>I>A

Brand or Business?Campaign or Conversation?

People or Process?Culture or Control?

Listening / LearnS>O>C>I>A>L>M>E>D>I>A

Active Engagement?Speaking their language?

Sell by sharing?

ModerationS>O>C>I>A>L>M>E>D>I>A

Accept good with the bad?Response strategy map?

EngagementS>O>C>I>A>L>M>E>D>I>A

Stakeholders?Influencers?

Staff?Brand Champion?

Direction (brand)S>O>C>I>A>L>M>E>D>I>A

Professional + Social?Corporate Social Responsibility?

Branding?Social Media Policy?

InfrastructureS>O>C>I>A>L>M>E>D>I>A

Key Performance Index?Best Practices?

Knowledge Base?

AnalyticsS>O>C>I>A>L>M>E>D>I>A

What is your real success?Reach?

Action & Insight?Engagement & Influence?

Social media is measurable

Reacho Website visits / viewso volume of reviews

and commentso Incoming links

Action & Insighto Sales inquirieso New businesso Customer satisfaction

and loyaltyo Marketing efficiency

Engagement & Influenceo Sentiment of reviews

and commentso Brand affinityo Commenter

authority/influenceo Time spento Favourites / Friends / Fanso Viral forwardso Number of downloads

Questions and Answers

Let’s chat!