The Off-Season Is No Time to Rest

10 Things You Can Do to Sell More Real Estate This Winter

1Take advantage of the

housing shortage.Less inventory plus motivated buyers might equal

maximum profits for sellers.

2Parse expired and withdrawn listings.

See if sellers are open to relisting their unsold homes.

3Find motivated buyers.

New or expanding businesses might indicate an impending demand for homes.

4Find motivated sellers.

Local layoffs are another sign that homeowners might need your services soon.

5Check with FSBOs.

Those owners may have realized they need your help to sell their home.

6Be open to foreclosures.

At the end of the year, banks might be more flexible in offering buyers a deal.

7Take advantage of the lack

of competition.While potential sellers hibernate, your clients have

less competition for serious buyers.

8Capitalize on the numbers.

Relocating employees have an average of 33 daysto find, compare and close on a home.

9Appeal to the calendar watchers.

Target buyers who want to purchase by year-endfor tax reasons.

10Offer them your (nearly)

undivided attention.Fewer listings in the winter mean more time spent

with your clients.

How can you keep leads hot in fall and winter? Download the

facts to get more off-season listings.Get the guide