10 things you didn’t know about mobile email from litmus & hubspot
TRANSCRIPT
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10%
20%
30%
40%
50%
60%
70%
Jan-11Mar-11May-11Jul-11Sep-11Nov-11Jan-12Mar-12May-12Jul-12Sep-12Nov-12Jan-13Mar-13May-13Jul-13Sep-13Nov-13Jan-14Mar-14May-14Jul-14Sep-14Nov-14Jan-15Mar-15May-15Jul-15Sep-15Nov-15Jan-16Mar-16
Mobile
Source: Litmus Email Analytics
Growth in mobile email opens: 2011-2016
8%
56%
+600%
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0 25 50 75 100
Deleteit
Unsubscribe
Viewoncomputer
Don'tknow
Readanyway
80.3%
30.2%
13.5%
3.8%
6.3%
What do you do if you get a mobile email that looks bad?
Source: BlueHornet study: Consumer Views of Email Marketing
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#mobilehangout @litmusapp @hubspot
Optimize the mobile inbox
~25 characters
~35 characters
~85 characters
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#mobilehangout @litmusapp @hubspot
Banish blue links! Auto-linking makes some text unreadable
◉ Phone calls◉ Track packages◉ Find addresses◉ Create events◉ Affects emails in iOS (iPhone/iPad)
remove them >>> bit.ly/ios-blue-links
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#mobilehangout @litmusapp @hubspot
Bigger is better
◉ Body copy: 16px+◉ Headlines: 22px+◉ Buttons: 44px by 44px◉ White space: 40px+◉ Tappable touch targets
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#mobilehangout @litmusapp @hubspot
Understand mobile approaches
◉ Mobile aware◉ Traditional◉ Hybrid/Spongy
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Gmail does notsupport traditionalresponsive email templates
Inbox by Gmail iOS Mail
#mobilehangout @litmusapp @hubspot
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#mobilehangout @litmusapp @hubspot
Utilize free resources
Community Template Gallerylitmus.com/community/templates
Litmus Slate Templatesbit.ly/slate-templates