10 things you need to know about cities & social media peter kageyama creative cities michigan...
DESCRIPTION
#2 Social Media is how young professionals communicateTRANSCRIPT
10 Things You Need 10 Things You Need To Know About To Know About
Cities & Social MediaCities & Social Media
Peter KageyamaPeter KageyamaCreative Cities ProductionsCreative Cities Productions
@pkageyama@pkageyama
Michigan Municipal LeagueMichigan Municipal LeagueSept 23, 2010Sept 23, 2010
Source: Wikipedia - CC
#1 In case there was any doubt…
#2 Social Media is how young professionals communicate
#3 Social Media is a new threshold of capabilityfor cities & staff
#4 Social Media isSocial Capital building
#5 Social Media volume is a measure of community vitality
#6 You cannot use the same messaging as in other media
#7 Social Media is about unofficial messages & unofficial messengers
#8 User generated content & Buzz is the Holy Grail
#9 Social Media is a “Power Law Distribution”
“Power Law Distribution”
aka the “One Percent Rule”
#10
The Web is Dead
Bonus:Social Media allows you to mine the diaspora
Bonus:Who will be your “Chief Tweeter?”
Bonus: Specialty groups & applications
Thank You Michigan!
Peter Kageyama@pkageyama
www.creativecitiesproductions.com
Summary1. You need to be on FB & Twitter2. How young professionals communicate3. New threshold of capability for cities & staff4. Social Capital building5. Volume is a measure of vitality6. Requires new message – we don’t believe advertising7. Unofficial messages and messengers8. User generated content & buzz9. Power Law Distribution – 1%10. Web is dead.
Bonus: Mine the diaspora, Chief Tweeter & Specialty groups & apps