10 tips to get started with rta - internet infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfwhy it make...
TRANSCRIPT
![Page 1: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/1.jpg)
![Page 2: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/2.jpg)
![Page 3: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/3.jpg)
![Page 4: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/4.jpg)
DISPLAY AD TECH TODAY
![Page 5: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/5.jpg)
DISPLAY AD TECH IN
![Page 6: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/6.jpg)
PROGRAMMATIC SPEND 2013 Eu
rop
e
Cze
ch R
ep
ub
lic
![Page 7: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/7.jpg)
TRENDS IN CZECH REPUBLIC 2013
CPM CTR
CPC TOP 8 AD EXCHANGES
![Page 8: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/8.jpg)
![Page 9: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/9.jpg)
RETARGETING/PERFORMANCE
![Page 10: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/10.jpg)
![Page 11: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/11.jpg)
DATA IS THE KEY
![Page 12: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/12.jpg)
PROGRAMMATIC RICH MEDIA
![Page 13: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/13.jpg)
![Page 14: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/14.jpg)
OPEN, PRIVATE & DIRECT RICH MEDIA INVENTORY AT SCALE
+ more
![Page 15: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/15.jpg)
PROGRAMMATIC RICH MEDIA SUPPORT
![Page 16: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/16.jpg)
PRIVATE MARKETPLACES
![Page 17: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/17.jpg)
![Page 18: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/18.jpg)
CPM COMPARISON SSP VS. PMP
![Page 19: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/19.jpg)
WHY IT MAKE SENSE
New demand = New Revenue
Inventory transparency = Higher eCPM
Publisher Branding = Higher buy rate
New Formats = New Revenue
Data = New Revenue
Brand safety = Higher eCPM
No click fraud = Higher eCPM
![Page 20: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/20.jpg)
EMERGING CHANNELS
![Page 21: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/21.jpg)
OUT OF HOME
![Page 22: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/22.jpg)
CONNECTED, INTERACTIVE & DYNAMIC OUTDOOR ADFORM, FLUXLOOP, SONY MUSIC
Link to demo
![Page 23: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/23.jpg)
PERFORMANCE FLUXLOOP
CTR 31%
3.8 Video plays per engagement
OneDirection takes the lead with 31% of all
plays, Justin only gets 20%
317.000 people engaged with the ad
57% Men, 43% Women
Conversion rate 12.1%
![Page 25: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding](https://reader034.vdocuments.net/reader034/viewer/2022042419/5f35a3865337d950e5201e58/html5/thumbnails/25.jpg)