the viewer’s journey - internet infoi.iinfo.cz/files/akce/57/steve-farmer-brightcove-1.pdf · the...
TRANSCRIPT
- Snackable content
- Short form content
- Catch-up content
- Social media content
- Gaming
The Morning Commute
Throughout the day
- Mid form content
- Educational content
- Reactive content
- Informative content
- Entertaining content
- Shareable content
In the evening
- Premium content
- Long form content
- Planned in advance
- High quality – higher expectations
- Interactive / second screening
22 | Confidential
Social media services
cut across this journey
Informing and driving choices
made in each section
Cutting Across
Social Media services cut across this journey
Informing and driving choices made in each section