The Global SaaS Leader in Email & Social Marketing

June 16, 2011

Top Trends in Email

Marketing for 2011

Steven WeemaelsAccount Sales

Director

• 2011 is a very exciting year for online marketers due to strong worldwide growth of internet users

• But 2011 will be very different, and these changes will impact the marketing plan

• Social Media Integration

• The rise of Tablet devices

• The introduction of Priority Inboxes pushes

• Strategies around “Relevance” in email marketing

The Global Trend

Trend :Email will be the “engine” in marketing

plan

Return on Investment

Email Marketing is the most profitable

marketing channel

For every $1.00 spent, $43.62 of revenue is

generated (DMA)

Relevant marketing

Email Marketing is enabling organizations

to send relevant campaigns based on

behavioural and demographic criteria

Trend :Combining social media with email

Combining Social marketing with Email

Places to Start

● Leverage your email marketing to build an engaged community on your social networks

● Adopt social sharing in your email campaigns

● Build momentum on social networks for an email campaign

● Listen to your customers and understand their preferences when connecting with your brand

Build your community on social networks

Over 8000 fans joined in the first

2 days

Now there are 39,900 fans

Trend : Email reputation will be determined by

relevance and content

Relevance and content will be essential for email deliverability

Opt-ins:

● Confirmed opt-in when you collect details for a new subscriber

● Provide multiple opt-in selections to the end user

Email Reputation

Increase segmentation and provide relevant content and offers for your subscribers

Email Reputation

The Belgian guy who likes sports

The English woman who likes fashion

The German guy who likes travel

Trend :Priority Inboxes will impact email

marketing

Responses to your emails will quickly decide where your email will appear

Priority Inboxes

Trend :Email on Mobile devices and Media

tablets

Email on devices

Morgan Stanley: Apple iPad is one of the fastest growing new devices ever

Email on devices

Create a seamless mobile experience

● Identify the customers who are reading your emails on devices

● Ensure that emails are optimized for devices in order to increase mobile conversion rates

● Confirm a positive mobile web experience beyond your emails

Trend : Automation in Online Marketing

Automation

American online travel site – their plan

for a multi-touch email campaign

Seasonal

Campaigns

Automation

Do you have this Automated today?

Cross Sell

Promotions

Loyalty

ProgramsSubject Line

Testing

Rule based

Campaigns

Welcome

Programs

Customer

Lifecycle

Triggers

Analysis of

email

rendering

Trend : The growing importance of Cloud Services and APIs

Providing « glue » between Marketing and IT● Stronger email and CRM integrations

● Integration with other business applications to improve workflow and enhance personalization of email programs

● API’s can open the door to powerful email marketing capabilities to even the most obscure systems developed in-house!

Cloud services & APIs

Client Example

Trend : The Globalization of email marketing

Globalization

Is your 2011 plan as global

as your Email list and Social community?

● Customization to local markets: ● Multi-lingual campaigns open up significant

revenue opportunity

● Global Deliverability: ● ISPs around the globe have their own rules and

regulations for filtering email

Globalization

Questions ?

Download your book on :www.emailvision.be/Social-Digitrends

Email. Social. Mobile.

Now you can have it all

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