10 ways social media can help your business
TRANSCRIPT
10 Ways Social Media Marketing Can Benefit Your Business
Marketing Tips, Lunch & Learn Periscope Presented By Tracy Thomas
Stellar Marketing and Business Solutions
#1 Expand the ability of your business to support your products and services
thereby keeping customers in the know developing and maintaining
relationships with them humanizing your brand / being you and
relating to customers and potential clients
#2 Identify and Build Relationships
> Relate to influential people and decision makers in your industry> Include vendors and suppliers> Companies with which you partner and form collaboration
# 3 Generate Leads
> Post interesting updates> Target Market> Use amazing visual content > Videos, graphics, be creative> Social Media Covers> Blogs, Stock photos> Make sure to be Micro-more visuals…less copy
#4 Watch Your Competition
> Follow your competitors> View clients feedback> Trends Updates> Stay ahead of the game
#5 Stay connected
> Social Media allows instant ways for business and customers to interact and engage> Twitter and Facebook are ideal platform for interaction
#6 Easy and quickly getting the word out
> Publish new developments> at little or no cost> low cost advertising
#7 Improves your Visibility
> Search engines captures you from quality content posted> Google, Facebook, Twitter, LinkedIn> Optimize profiles by completing all information, ie. Name, demographics, etc.
#8 Publicize events and campaigns
> Facebook events> Twitter> Integration of social media, email marketing campaigns; being they are inseparable
#9 Own Your Space on The Web
> Supplementing or Substituted for a website> Own Your Presence > Be Consistent with posting> Have Fun and Be Real
#10 What is Your Audience Saying?
> Through comments, reviews, and recommendations> Use this a road map to better your services, products, to repackage and recreate marketing materials and your website
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