10 ways to create awesome content for your blog

14
10 Ways To Create Awesome Content For Your Blog - by Tushar Taliyan

Upload: smg-convonix

Post on 03-Jul-2015

570 views

Category:

Technology


0 download

DESCRIPTION

Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.

TRANSCRIPT

Page 1: 10 Ways to Create Awesome Content for your Blog

10 Ways To Create Awesome Content For Your Blog

- by Tushar Taliyan

Page 2: 10 Ways to Create Awesome Content for your Blog

Find Great Ideas

WHERE??Search Engine Suggestions

Scan Youtube

Yahoo answers

Quora

Linkedin Groups

Create Polls

Page 3: 10 Ways to Create Awesome Content for your Blog

Find Great Ideas

Search Engine Suggestions – Type in your keyword and see what suggestions appear

Youtube – Use Youtube suggestions or repurpose the videos present there

Page 4: 10 Ways to Create Awesome Content for your Blog

Find Great Ideas

Yahoo answers – Highly popular, search for topics related to your domain and find

interesting content ideas

Quora – Rapidly growing in popularity, a hub for wide variety of insightful discussions

Page 5: 10 Ways to Create Awesome Content for your Blog

Find Great Ideas

Linkedin Groups – search for your domain and engage in discussions there, sure to find

amazing ideas

Create Polls – create creative polls, keep them short, invite readers to submit topics they want

to read about

Page 6: 10 Ways to Create Awesome Content for your Blog

Vs. Articles

Compare Products

Compare Options

Compare Technologies

Page 7: 10 Ways to Create Awesome Content for your Blog

How-To

Still a great way to attract visitors and rank

Create ‘How To’ videos

Easy to create

Find Ideas on Search Engines, Social Media, Discussion Forums etc.

A variation could be – ‘How Do I’

Page 8: 10 Ways to Create Awesome Content for your Blog

What Is?

Similar to How-To, but the tone is different

Very frequently used search phrase term

Easy To find ideas – discussion forums, Social Media

Examples:- What is Content Marketing?What is Schema.org?What is Influencer Management?

Page 9: 10 Ways to Create Awesome Content for your Blog

Anticipate Queries

Anticipate queries that people may

have 3-6 months

down the line

Combine dates with

names (peoples,

places, events)

Examples-

Vacation deals in 2014

Google updates to expect in

2014

Page 10: 10 Ways to Create Awesome Content for your Blog

Free Guides

• Give away free guides, people love free guides.

• A free guide is a one stop resource for complete information on a topic.

• Famous free guides –

1- SEO – The Free Beginner’s Guide by Moz

2- Social Media Marketing Beginner’s Guide by Marketing Pilgrim

Page 11: 10 Ways to Create Awesome Content for your Blog

Write About Current News

Write a detailed analytical post on latest news and updates

Page 12: 10 Ways to Create Awesome Content for your Blog

Write About Shortcuts

So if you are an excel wizard or a Wordpress expert or you know some hacks for any

technology, write a post/draw a flowchart/make a video.

Page 13: 10 Ways to Create Awesome Content for your Blog

Case Studies

We are all looking for practical applications of our knowledge, and if you have any observations, then share them with the world

Insightful studies and analysis are venerated both by Google and the searchers. So it ranks well and

also gets a steady stream of visitors

Case studies are a ready source of content. With little effort, get wonderful results

Page 14: 10 Ways to Create Awesome Content for your Blog

THANK

YOU!